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Facebook for Business ApplicationBy Dom Cascarell, Social Media Manager of PALO Creative
Youngstown-Warren Regional Chamber Social Media Best Practice Seminar
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There will be an increase in user engagement with your brand.
Gain a better understanding of your followers through communicating with your audience
Reach new customers through the networks of your fans
Differentiate yourself from your competitor
A lot of people to connect to around the area!
Why use Facebook for business?
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Build
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Build
Make your Facebook Page pleasing to the eye.
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Invite your friends to like
your page
Build
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Put a Facebook icon with a link to your page on your website.
Build
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Share useful content and information to your
fans to add value to their lives.
Build
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Utilize advertisements and campaigns.
Build
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Engage
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Share photos and videos because they tend to be more engaging.
Engage
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Ask questions or seek input often.
Engage
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Keep the text in the post simple and short most of the time.
Posts between 100 and 250 characters get about 60% more likes, comments and shares.
Engage
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Share exclusive information and that are likely to want to pass along to their friends.
Engage
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Don’t be afraid to show some humor.
Engage
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Engage
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Engage
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Amplify
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Amplify
Sponsored Stories enable you to increase the distribution of News Feed stories about your business.
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Amplify
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Amplify your popular posts by “Boosting/Promoting” them!
Amplify
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Amplify
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Virility isn’t easy to come by!
Amplify
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Measure your results and get a feel for what your audience responds the best to, and adjust accordingly.
“Let me check what I did there so I could do more of that!”
Amplify
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It takes TIME to get going. Keep at it!
Amplify
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When we stopped doing their FB page…
Un-Amplify
?
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KEEP AT IT!
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• Facebook should be integrated with your broader, and even outbound marketing efforts.
Build a Strategy that’s Social by Design
• FB is an ideal place to bring your brand personality to life through an authentic and consistent voice.
Create an Authentic Brand Voice
• Create content people will be excited to pass along.
Make it Interactive
• Keep content fresh and easy to consume, use ads to stay in touch, and reward people for their loyalty.
Nurture Your Relationships
• Use reporting tools to learn about your fans and the content and products they find most interesting.
Keep on Learning
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Thank you!