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LYNN BAKER
THE X-FACTOR IN BUSINESS
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LYNN BAKER
Executive Presence Coach
Certified Public Speaking Coach
Business Image Consultant
Professional Speaker
Business Woman
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Impressions we make&Perceptions others receive
Send a powerful message to the world about your abilities
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Executive Presence
describes a new breed of business professional
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DOMINANTCHARACTERISTICS
confidence
charismatic
composure
optimistic
strong values
authentic
humility
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STRONG VALUES
honesty
integrity
respect
trust
authenticity
humility
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BEHAVIOURS
Impeccable appearance
Respect themselves and others
Excellent Communicators
Powerful personal brands
High levels of energy & charisma
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Have they got the x-factor ?
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3 Enemies of Executive Presence
arrogancegreed
ego
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What is Executive Presence ?
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soft skills
hard skills
Combination of hard skills & soft skills
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(Quantifiable)
ComputerAccounting
FinanceLegal
Technical
(Unmeasurable)
Attitude
Behaviour• People skills• Social Behaviour• Communication skills
Credibility• Personal Brand• Reputation Management• Professional Image
Hard Skills Soft Skills
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Hard skills=15%
Soft skills
85%
100%success
Hard SkillsAccounting
FinanceTechnical
Computer
Soft SkillsSocial skillsCommunicationValuesBehaviourAttitudeImage Source – Carnegie Foundation & Stanford University
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Hard Skills Hard Skills
Soft skills
Hard Skills
Soft skills
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Why do we need Executive Presence ?
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Today customers are savvy & sophisticated
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we must develop professional credibilityto meet their expectations…..
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credibilityis the new currency in business
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• Sells differently• Markets differently• Interacts differently• Present themselves differently
we need to become the new breed of professional who…..
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Our success depends on
• Level of credibility• Personal Brand equity• Relationship Management• How we add value
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How do we get Executive Presence?
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we have to actively manage……
• How we feel about ourselves - confidence
• how others see us - brand
• how others feel about us – social intelligence
• how competent we appear - business intelligence
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Credibility
Behaviour
Attitude
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Attitudehow we feel about ourselves
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attitude – how we feel about ourselves
SELFCONFIDENCE
self esteem
self image
self worth
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Self perception
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Self perception
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Show personal confidence
Attitude Energy Charisma
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Confidence vs Arrogance
attitude
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Behaviourhow others feel about us
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Our behaviour sends strong messages
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ANALYTICAL
(ACCOUNTANTS/CFO)DECISIVE, CONTROLLED & PRECISE
PResent the Facts with back up research dataNeed : To be right
DRIVER
(ENTREPRENEURS/LEADERS)CONTROLLED,DIRECT & RESULTS
ORIENTATED
Present the facts combined with graphics & ROI
Need : Results
AMIABLE(HR / NURSING)
PATIENT / RELAXED / PRECISE
Present with Pictures, video and back up with facts
Need : Personal security
EXPRESSIVESHOW EMOTIONS / SENSITIVE
Present with combination of all
Need : Personal Approval
UNDERSTAND BEHAVIOURAL STYLES
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Social Intelligence = Strong communication skills
• Emotionally engage - show genuine interest in others
• Ask open ended questions – how, when, why
• Active listening / give others more airtime
• Find common ground to build rapport
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Social Intelligence
Empathy
Empowerment
Engagement
Demonstrating values
Compassion
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I will be honest with you about the challenges we face Demonstrating Values - Honesty
I will listen to you, even when we disagree Demonstrating Empathy
I ask you to join in the remaking of the nation Demonstrating Engagement
This cannot happen without you Demonstrating Empowerment
Lets look after ourselves and each other Demonstrating Compassion
Social Intelligence
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Social Intelligence - collaboration
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collaboration
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credibilityhow others perceive us
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Build a Powerful Personal Brand
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differentiate
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Personal Brand
Company Brand
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Personal Brand
+Company Brand
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Personal Brand
+ +
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Position Yourself as an Expert in Your Area / Industry
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Professional Image
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Professional dress increases perception of authority
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Impression Management
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You are being judged in 100 milliseconds….
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Perception of success…..
Dress one notch up from those you are meeting
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Dress one notch up from those you are meeting
Business casual
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Dress one notch up from those you are meeting
Business casual
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Psychology of colour
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The darker the colour the greater the perception of authority
StrongAuthoritativeDominantControlledSophisticated
Negative….IntimidatingUnapproachable
Psychology of colour
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Black Grey
The darker the colour the greater the perception of authority
ProfessionalFormalApproachableWisdomDignified
Negative….BoringRigid
StrongAuthoritativeDominantControlledSophisticated
Negative….IntimidatingUnapproachable
Psychology of colour
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Power, energy, determination, authority
StrongAuthoritativeDominantControlledSophisticated
Psychology of colour
PowerEnergyPassionDriveDeterminationCourage(Lust)
+
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Hues of BlueNavy Blue
ConfidentTrustworthyHonestReliableIntegrityResponsibleCalming
Psychology of colour
ReliableOpenSelf-sufficientAmbitiousDeterminedControlled
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psychology of colour
Barack Obama 2008 Election campaign
Red + black =
power
strength
authority
dominance
control
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psychology of colour Blue =
responsible
reliable
trustworthy
integrity
calmBarack Obama 2012 Election campaign
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Lower Power Pose High Power Pose
Body Language / Non-verbal communication
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Power postureT
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Increase presence by slowing down = composure
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vocal Image & perception
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Increase perception of authority
• Drop your tone
• Slow your vocal pace
• Pause - ½ second where there’s a comma
• Pause - 1 second where there’s a full stop
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6 Elements of Executive Presence
1 Feel good about yourself
2 Permanently positive attitude
3 Shift from competence to Business Intelligence
4 Shift from Communicating to Connecting
5 Develop a Powerful Personal Brand & Promote it
6 Live your personal brand with pride
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LYNN BAKERPROUDLY REPRESENTED BY UNIQUE SPEAKER BUREAU
www.executivepresence.co.za
THANK YOU