LYNN BAKER

THE X-FACTOR IN BUSINESS

LYNN BAKER

Executive Presence Coach

Certified Public Speaking Coach

Business Image Consultant

Professional Speaker

Business Woman

Impressions we make&Perceptions others receive

Send a powerful message to the world about your abilities

Executive Presence

describes a new breed of business professional

DOMINANTCHARACTERISTICS

confidence

charismatic

composure

optimistic

strong values

authentic

humility

STRONG VALUES

honesty

integrity

respect

trust

authenticity

humility

BEHAVIOURS

Impeccable appearance

Respect themselves and others

Excellent Communicators

Powerful personal brands

High levels of energy & charisma

Have they got the x-factor ?

3 Enemies of Executive Presence

arrogancegreed

ego

What is Executive Presence ?

soft skills

hard skills

Combination of hard skills & soft skills

(Quantifiable)

ComputerAccounting

FinanceLegal

Technical

(Unmeasurable)

Attitude

Behaviour• People skills• Social Behaviour• Communication skills

Credibility• Personal Brand• Reputation Management• Professional Image

Hard Skills Soft Skills

Hard skills=15%

Soft skills

85%

100%success

Hard SkillsAccounting

FinanceTechnical

Computer

Soft SkillsSocial skillsCommunicationValuesBehaviourAttitudeImage Source – Carnegie Foundation & Stanford University

Hard Skills Hard Skills

Soft skills

Hard Skills

Soft skills

Why do we need Executive Presence ?

Today customers are savvy & sophisticated

we must develop professional credibilityto meet their expectations…..

credibilityis the new currency in business

• Sells differently• Markets differently• Interacts differently• Present themselves differently

we need to become the new breed of professional who…..

Our success depends on

• Level of credibility• Personal Brand equity• Relationship Management• How we add value

How do we get Executive Presence?

we have to actively manage……

• How we feel about ourselves - confidence

• how others see us - brand

• how others feel about us – social intelligence

• how competent we appear - business intelligence

Credibility

Behaviour

Attitude

Attitudehow we feel about ourselves

attitude – how we feel about ourselves

SELFCONFIDENCE

self esteem

self image

self worth

Self perception

Self perception

Show personal confidence

Attitude Energy Charisma

Confidence vs Arrogance

attitude

Behaviourhow others feel about us

Our behaviour sends strong messages

ANALYTICAL

(ACCOUNTANTS/CFO)DECISIVE, CONTROLLED & PRECISE

PResent the Facts with back up research dataNeed : To be right

DRIVER

(ENTREPRENEURS/LEADERS)CONTROLLED,DIRECT & RESULTS

ORIENTATED

Present the facts combined with graphics & ROI

Need : Results

AMIABLE(HR / NURSING)

PATIENT / RELAXED / PRECISE

Present with Pictures, video and back up with facts

Need : Personal security

EXPRESSIVESHOW EMOTIONS / SENSITIVE

Present with combination of all

Need : Personal Approval

UNDERSTAND BEHAVIOURAL STYLES

Social Intelligence = Strong communication skills

• Emotionally engage - show genuine interest in others

• Ask open ended questions – how, when, why

• Active listening / give others more airtime

• Find common ground to build rapport

Social Intelligence

Empathy

Empowerment

Engagement

Demonstrating values

Compassion

I will be honest with you about the challenges we face Demonstrating Values - Honesty

I will listen to you, even when we disagree Demonstrating Empathy

I ask you to join in the remaking of the nation Demonstrating Engagement

This cannot happen without you Demonstrating Empowerment

Lets look after ourselves and each other Demonstrating Compassion

Social Intelligence

Social Intelligence - collaboration

collaboration

credibilityhow others perceive us

Build a Powerful Personal Brand

differentiate

Personal Brand

Company Brand

Personal Brand

+Company Brand

Personal Brand

+ +

Position Yourself as an Expert in Your Area / Industry

Professional Image

Professional dress increases perception of authority

Impression Management

You are being judged in 100 milliseconds….

Perception of success…..

Dress one notch up from those you are meeting

Dress one notch up from those you are meeting

Business casual

Dress one notch up from those you are meeting

Business casual

Psychology of colour

The darker the colour the greater the perception of authority

StrongAuthoritativeDominantControlledSophisticated

Negative….IntimidatingUnapproachable

Psychology of colour

Black Grey

The darker the colour the greater the perception of authority

ProfessionalFormalApproachableWisdomDignified

Negative….BoringRigid

StrongAuthoritativeDominantControlledSophisticated

Negative….IntimidatingUnapproachable

Psychology of colour

Power, energy, determination, authority

StrongAuthoritativeDominantControlledSophisticated

Psychology of colour

PowerEnergyPassionDriveDeterminationCourage(Lust)

+

Hues of BlueNavy Blue

ConfidentTrustworthyHonestReliableIntegrityResponsibleCalming

Psychology of colour

ReliableOpenSelf-sufficientAmbitiousDeterminedControlled

psychology of colour

Barack Obama 2008 Election campaign

Red + black =

power

strength

authority

dominance

control

psychology of colour Blue =

responsible

reliable

trustworthy

integrity

calmBarack Obama 2012 Election campaign

Lower Power Pose High Power Pose

Body Language / Non-verbal communication

Power postureT

Increase presence by slowing down = composure

vocal Image & perception

Increase perception of authority

• Drop your tone

• Slow your vocal pace

• Pause - ½ second where there’s a comma

• Pause - 1 second where there’s a full stop

6 Elements of Executive Presence

1 Feel good about yourself

2 Permanently positive attitude

3 Shift from competence to Business Intelligence

4 Shift from Communicating to Connecting

5 Develop a Powerful Personal Brand & Promote it

6 Live your personal brand with pride

LYNN BAKERPROUDLY REPRESENTED BY UNIQUE SPEAKER BUREAU

www.executivepresence.co.za

THANK YOU