Question 3Audience feedback results

To get audience feedback it chose to make a questionnaire on Google documents so that I could send it out tot my target audience and they could respond and the results were then recorded online. I chose to use this layout because I thought it looked young and girly which I thought would reflect my music video and ancillary tasks well as the genre is Pop.

The first question I asked was ‘what is your age?’, this questionnaire was only send out to my target audience of 13-30 year olds however I wanted to narrow it down into groups to see who we were mostly getting feedback from. Luckily the feedback was pretty even from age group although I think it could have been improved if more 22-25 year olds answered the questionnaire because as only two answered it I will not have substantial feedback from this age range.

This question was asked to see if we stuck to the conventions enough to make it clear to the audience that it was a Pop music video, and 90% considered it to be Pop so I think we portrayed the Pop genre successfully, however 10% thought it was a country music video although as I pointed out in evaluation question 1 some of what we did in the music video crossed over into in country music genre such as some of the outdoor settings. So it is understandable that some viewers thought it was a Country music video. Therefore if we were to make it again I think some of the settings would have to be changed to make it more obvious what genre it is.

Having 95% of the participants thinking that the music video was a Pop video from looking at the ancillary tasks was very positive; whilst making the ancillary tasks we tried to make them fit the conventions of our genre but also to relate to our video. We in we included the graffiti wall form the video in all the ancillary tasks so that it relate to the music video and we kept to the conventions of a Pop poster and digipak by including things similar to other artists such as Jessie J and Kelly Clarkson therefore sticking to the conventions of our genre. These things were the clothing of the artist was black or white, the lyrics were included and we included the artists signature. However 5% thought the music video would be R&B music video and I think this is because some of the mise en scene for Pop is also the mise enscene for R&B such as Rihanna and Iggy Azalea both wear red lipstick in their posters and digipaks and they are both R&BArtists.

Whilst making the music video we tried to use various settings to keep the audience interested in the narrative and I am glad the audience has responded to this well.

We decided on a current song so that our target audience to it because it includes issues such as breakups which fits our target audience. Also as it is a current song it is more likely to be heard be younger people so that fits the younger demographic of our target audience that is one of the reasons we chose ‘The one that got away’.

We looked at Andrew Goodwin’s theory that music is and extension of lyrics and we tried to follow that theory to an extent in our work and from the responses our audience have noticed that.

In our group for our narrative we needed a male performer to portray the ex boyfriend so we had Ryan play him who was also a Drama student to try and make it look as realistic as possible.

We included pictures of the artist so that especially on the poster they are aware who the artist is. We did two separate photo shoots for the ancillary tasks as we didn’t want them to be too repetitive. We decided to use the same photo on the front of the digipak and the poster so that an audience would recognise that the poster does with that album. For the ancillary tasks we included the performer wearing red lipstick as she wore it in the music video so we thought that would be a way in which they would go together well.

We include the same graffiti wall in the ancillary tasks that was in the performance shots of the music video so that they all go together.

Quite a lot of the participants to this question said that they liked that the lyrics were included; the lyrics were included because from my research of Pop digipaks the majority of them included the lyrics of the songs in the album. However I was unable to included all of the lyrics of each song as I ran out of room so if I were to make it again I would make the digipak have more pages so that there would be enough room for the lyrics to all the songs

Looking at these responses some are quite vague so if I were make a questionnaire again I think I would make it multiple choice on this question so the answers are more in depth and have the option to write a respond hat goes with the answer so that the response is personal to the person.

The feedback to this question was overall positive although some participants though the clothing worn in the performance shots could have been changed. I agree with this as stereotypically for a Pop music video the performer wears a dress but our location was outside and we were filming in winter so we were not able for the performer to be in a dress. Probably if we were to do it again we would record the performance shots last when it is warmer then the performer would be able to wear a dress.

The feedback to this question was also positive as our audience thought it was bright, girly colourful and that it matched the genre. In making the ancillary tasks we purposely make it very bright using Photoshop, very girly by including a kisses and hearts which typically relate to girls and by having as colourful background; we did all this to make it easy for our audience to comprehend what genre it was and to appeal to our young audience.

It was very positive feedback that 90% of participants thought that the break up was portrayed successfully, we tried to make it look as realistic as possible by including them happy together, then arguing and breaking up, her seeing him with another girl and finally him calling her to get back together and her rejecting his call as to say to the audience that she is over him. By doing this I feel that we successfully portrayed each stage of their relationship. However 10% thought that we did not portray the narrative of them breaking up successfully this could be because the shots of them arguing were quite minimal so if we were to make it again we could include more break up shots were some of the longer performance shots are.

A few people commented that it could be improved in their was the boys response to the break up and rejected call at the end, I agree this would of improved it but we ran out of time to have him response at the end so if we did it again a filming schedule plan would help us make sure we have time for all the shots we want.

There is not much we could have done about the quality of the music video as we don’t have our own camera and we were using the highest quality one the school had.

If we were to do it again we could have got better lighting in some of the narrative shots by filming in a place that had more natural lighting rather than in the parts of the house that have minimal lighting, however the problem with this is that for the narrative we had to film in the kitchen to fit the lyrics but we could have filmed at a earlier time so that the lighting was better.

If we did it again I agree that some of the shots could have been shortened such as the performance shots to make the music video feel more fast paced.

We were unable to have the boy in many shots as there was not enough time to fit it all in but if we were to have shortened the performance shots we would be able to fit more narrative shots of him in.

We did have a blank side that is just a graffiti wall which could have been filled with a message from the artist but unfortunately we ran out of time to do so.

We all did different parts of the ancillary tasks so for this but I think it would have looked good to have all the fonts the same apart from the signature so to have done this we would have needed better communication between the group to decide on the font we would use for all parts.

The reason we didn’t want to do this is because we wanted it to be similar to the music video but not exactly the same that is why we included the graffiti wall but changed the costume to keep it interesting.

From my research some Pop artists include a personal message and details about them such as Emile Sande does so I am not surprised that some participants of the questionnaire thought this is how we could improve it as our target audience will be similar to Emile Sande’s. Therefore if we were to redo the ancillary tasks I would include more details about the artist such as a message to her fans.