Esiet sveicinâti!
of video material uploaded to YouTube every minute
100 hours
Unique Users on YouTube every month
1.000.000.000+
Unique Users on YouTube every month in LV
1.200.000+
Based on Global CCS 2014 research
BRAND Mabo Steinert – Industry Manager Retail
BRANDS A better way to build
EMOTIONAL RESPONSE through story telling
LOVE AND TRUST that are built over time
MASS Markets
Audience
Media
Communication
Currencies
MASS Audience
Media
Communication
Currencies
UNLIMITED CHOICE any content, any time, any screen
TRADITIONAL METRICS
Cost/GRP
Rea
ch
VOD
TV
will not drive new strategies
WINNING the hearts and minds of
CUSTOMERS remains the key objective
STORIES RELATIONSHIPS Tell great Build stronger
PEOPLE Find the right
STORIES RELATIONSHIPS
Tell great Build stronger
PEOPLE Find the right
“TODAY'S TOOLSET IS A MUCH
SHARPER SET OF KNIVES.”
Wendy Clark, SVP Marketing Coca-Cola
Find the right people through
DATA
ADVERTISER DATA Visited advertiser website, downloaded mobile app
THIRD PARTY DATA Visited retailer website or online shop
GOOGLE DATA Visited sites on the web, watched videos
TECH VIDEOS On video networks
TECH COMMUNITIES On social networks
TECH SITES Across the web
TECH APPS On mobile
Find the right people through
CONTEXT
Find the right people through
CHOICE TURKISH AIRLINES
An invitation to connect
STORIES RELATIONSHIPS Tell great Build stronger
PEOPLE Find the right
Ajaz Ahmed, founder of AKQA, Digital Agency for Nike
“THE CHALLENGE IS TO BE INNOVATIVE
WITH THE NEW TECHNOLOGY TO TELL A
STORY IN A BETTER WAY.”
Find the right people through
CHOICE Super Drug
Content as a filter
CLINIQUE Consultancy approach online
BRAND PROMISE The best expression of your
Without the restrictions of
TIME
DOVE
3:01 min, 163M views
Without the restrictions of
TIME
P&G THANK YOU
2:00 min, 19M views
Replace for thank you mum
Or the limitations of a
SCHEDULE
METRO TRAINS Posted in December 2012
Structuring the
CONVERSATION
BMW Structuring the conversation
STORIES RELATIONSHIPS Tell great Build stronger
PEOPLE Find the right
“WHAT'S CHANGED IS HOW YOU
NURTURE THE RELATIONSHIP”
Joey Bergstein, CMO Seventh Generation
Nurture shared
VALUES & PASSIONS
CADBURY Cakes and Baking Community
3.3M members
OCADO Sponsoring Jamie
Oliver’s Food Tube
Nurture shared
VALUES & PASSIONS
Relationships are accelerated though
RECOGNITION
I visited
I clicked
I watched
I subscribed
I followed I searched
I bought
STORIES RELATIONSHIPS Tell great Build stronger
PEOPLE Find the right
BRANDS A better way to build