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of video material uploaded to YouTube every minute

100 hours

Unique Users on YouTube every month

1.000.000.000+

Unique Users on YouTube every month in LV

1.200.000+

Based on Global CCS 2014 research

BRAND Mabo Steinert – Industry Manager Retail

BRANDS A better way to build

EMOTIONAL RESPONSE through story telling

LOVE AND TRUST that are built over time

MASS Markets

Audience

Media

Communication

Currencies

MASS Audience

Media

Communication

Currencies

UNLIMITED CHOICE any content, any time, any screen

TRADITIONAL METRICS

Cost/GRP

Rea

ch

VOD

TV

will not drive new strategies

WINNING the hearts and minds of

CUSTOMERS remains the key objective

STORIES RELATIONSHIPS Tell great Build stronger

PEOPLE Find the right

STORIES RELATIONSHIPS

Tell great Build stronger

PEOPLE Find the right

“TODAY'S TOOLSET IS A MUCH

SHARPER SET OF KNIVES.”

Wendy Clark, SVP Marketing Coca-Cola

Find the right people through

DATA

ADVERTISER DATA Visited advertiser website, downloaded mobile app

THIRD PARTY DATA Visited retailer website or online shop

GOOGLE DATA Visited sites on the web, watched videos

TECH VIDEOS On video networks

TECH COMMUNITIES On social networks

TECH SITES Across the web

TECH APPS On mobile

Find the right people through

CONTEXT

Find the right people through

CHOICE TURKISH AIRLINES

An invitation to connect

STORIES RELATIONSHIPS Tell great Build stronger

PEOPLE Find the right

Ajaz Ahmed, founder of AKQA, Digital Agency for Nike

“THE CHALLENGE IS TO BE INNOVATIVE

WITH THE NEW TECHNOLOGY TO TELL A

STORY IN A BETTER WAY.”

Find the right people through

CHOICE Super Drug

Content as a filter

CLINIQUE Consultancy approach online

BRAND PROMISE The best expression of your

Without the restrictions of

TIME

DOVE

3:01 min, 163M views

Without the restrictions of

TIME

P&G THANK YOU

2:00 min, 19M views

Replace for thank you mum

Or the limitations of a

SCHEDULE

METRO TRAINS Posted in December 2012

Structuring the

CONVERSATION

BMW Structuring the conversation

STORIES RELATIONSHIPS Tell great Build stronger

PEOPLE Find the right

“WHAT'S CHANGED IS HOW YOU

NURTURE THE RELATIONSHIP”

Joey Bergstein, CMO Seventh Generation

Nurture shared

VALUES & PASSIONS

CADBURY Cakes and Baking Community

3.3M members

OCADO Sponsoring Jamie

Oliver’s Food Tube

Nurture shared

VALUES & PASSIONS

Relationships are accelerated though

RECOGNITION

I visited

I clicked

I watched

I subscribed

I followed I searched

I bought

STORIES RELATIONSHIPS Tell great Build stronger

PEOPLE Find the right

BRANDS A better way to build