©2011Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice ©2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
Enhance & Advance Your Career with Social Networking
Becca Taylor (@beccataylor) Enterprise Social Media Manager November 16, 2011 Find these slides online: www.slideshare.net/beccataylor
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Your career’s autobiography
Look beyond your resume— create a vibrant social graph
How do you want it to read?
Network effect
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The phenomenon whereby a service or social
network becomes more valuable
as more people use it, encouraging
ever-increasing adopters, depth, and relevance.
Crafting your social graph
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To become part of the network effect, become a part of the online community
Getting Started: Proceed with Purpose
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Weighing risks & benefits
Questions I hear all the time – Isn’t this a waste of time?
– How do I make time?
– Should I mix personal with professional?
– Can I hurt my company or my own reputation?
– What if I say the wrong thing?
My response
• Enhance your professional image & brand
• Build a skill set
• Expand your network
• Solve business problems (and help others solve theirs)
Setting your goals
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• What do you want to get from social networking?
• How much time can you (or are you willing) to spend on it?
• Who do you want to connect with?
• What image do you want to project?
• Are you comfortable mixing personal updates with professional ones?
• Can you be flexible and accept that you’ll learn as you go?
Building Your Network: The Art of Engagement
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Finding and creating your network • Find folks to follow
• Get followed
• Join the conversation
• Start conversations
• Scrub. Rinse. Repeat.
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Find folks to follow
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• Find folks to follow on Twitter and via RSS feeds – Bloggers, Analysts, Customers
– Colleagues
– Industry thought leaders
– Offline network
– Search
• Follow your followers, but! – Be selective about who you follow
– Don’t be afraid of blocking or unfollowing
• Refer to, join, or create lists and directories – Twitter: Twitter lists, Listorious, WeFollow, Twellow, Twibs
– Blogs: Technorati, AllTop, NetworkedBlogs
Get followed
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• Make it easy for people to find you – Your real name so colleagues can easily find you
– The same e-mail address you use for everything else
– A bio that includes important key words for the audience you want to attract
• Promote! Promote! Promote! – Update other social profiles with Twitter link
– Email signatures
– Include on presentations, business cards, blogs, collateral—everywhere
Join conversations • 80/20 rule
• Listen to your home feed and lists
• Respond to other conversation starters
• Search is your friend
• Don’t be shy!
• Find/participate in hashtag memes or conversations – Look for Trending Topics on search.twitter.com – #FollowFriday is popular and easy to use
• Embrace the power of sharing 12
Share conversations
Source: http://www.slideshare.net/danzarrella/the-science-of-re-tweets 13
Drives the network effect!
Become a blogger!
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You’ll become a better
• Writer
• Speaker
• Thinker
• Networker
• Learner
• Listener
Start conversations
A blog shows colleagues & employers your
• Expertise
• Depth & breadth of knowledge
• Communication skills
• Professional network
• Community/industry standing
Why?
Start conversations
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Successful bloggers are:
Passionate Consistent Authentic
Accurate
Relevant Engaging Learning
Community-focused Collaborative Curious
THANK YOU