Engaging
Emerging
Generations: Demographically Changed &
Geographically Redefined
Claire Madden
www.clairemadden.com
Know the Times
bit.ly/knowthetimes
#1
Demographically changed
1972
2012
2052
Today: 1 retiree : 5 workers
2050: 1 retiree : 2.7 workers
Ageing workforce
Total population increase: 370,000
Working age population increase: 170,000
#2
Generationally redefined
Builders Generation
Aged 68+
11% pop
1% of workforce
0% in 2020
Boomers: Aged 49-67 Prime Ministers
William McMahon
1971-1972
Malcolm Fraser
1975-1983
Gough Whitlam
1972-1975
23% pop
34% of workforce
17% in 2020
Worldview: Boomers Technology / Music
Television 1956 Audio Cassette
1962
Colour Television
1975
Elvis The Beatles
Worldview: Boomers Social Events
Decimal Currency
1966
Neil Armstrong
1969 Vietnam War 1965-
1973
Cyclone Tracy
1974 Advance Australia Fair
1974
Gen X: Aged 34-48
Prime Ministers
Bob Hawke
1983-1991
Paul Keating
1991-1996
21% of pop
42% of workforce
36% in 2020
Worldview Gen X Technology / Music
VCR 1976 Walkman 1979 IBM Personal Computer
1981
Madonna The Eagles Tina Turner
Worldview: Gen X Social Events
Haley’s Comet
1986 Stock market
crash 1987
Berlin Wall 1989 Newcastle Earthquake
1989
Gen Y: Aged 19-33
Prime Ministers
John Howard
1996-2007 Kevin Rudd
2007- 2010
21% of pop
21% of workforce
35% in 2020
Worldview: Gen Y Technology
SMS / mobile
phones 1995
DVDs 1995
Playstation / XBox / Wii
World Wide Web
1995 Email 1995
Social media – web 2.0
Worldview: Gen Y Social Events
Thredbo disaster
1997 Columbine
Shootings 1999 New Millennium
2000
September 11, 2001 Bali Bombing 2002
Gen Z: Aged 3-18 Prime Ministers
Kevin Rudd
2007- 2010
Julia Gillard
2010 - current
19% of pop
2% of workforce
12% in 2020
Worldview: Gen Z Technology
Speaking Gen Z A quiz!
dis
chron
epic
defs
lms
soz
foshizzle
ttyl
confuzzled
chillax
hectic
lol
rofluts
bff
all g
tbh
www.clairemadden.com
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