Download - Endeca Information Discovery2012.adattarhazforum.hu/.../adattarhaz_forum_2012_oracle.pdf2012/06/19 · [email protected] Endeca Information Discovery: An agile way to analyze

1 | © 2012 Oracle Corporation | Confidential – Oracle Internal

Martin Walters, Oracle Business Development Europe

[email protected]

Endeca Information Discovery: An agile way to analyze your data

ENDECA


Remember That Infamous Quote? A Charter for Agile Information Discovery!

Donald Rumsfeld, Feb. 12 2002 Department of Defense News Briefing

There are known knowns. These are

things we know that we know.

There are known unknowns. That is

to say, there are things that we know

we don't know.

But there are also unknown

unknowns. These are things we

don't know we don't know!


One of the many „known unknowns“ is our universe


We began by mapping the world around us

Hekatæus, 500 BCE Fra Mauro ca. 1450 UK Ordnance Survey 19xx On-Line Maps 20xx

Scope Detail Accuracy Accessibility Personalisation


We approach Information Discovery in a similar way

Map using relational Tables

Enitity Relationship Models

More agility with cubes

Discovery with Search

Accessibility with Guided Navigation

Personalised Analytics


With ever more data and change, discovering value isn’t easy

More and

Different Data

Rapid growth in

structured and

unstructured, internal

and external data

More

Unanticipated

Questions

Self-service ability to

explore data, add new

data, and construct

analysis as required

More Change

and Uncertainty

Unanticipated

business needs can’t

always be addressed

by predefined models,

dashboards, and

reports

The Dilemma

• The business

can’t be sure which questions will matter

• IT can’t be sure which data model will work


Discovery of the universe is driven by the search for value

Columbus asking Queen

Isabella to fund his voyage


Information Discovery is also driven by Value

Where should I

invest my

capital?

What product

improvements

should we make to

increase sales?

How are our services

perceived by

customers, and how

can we improve that

perception?

How can we

reduce our

purchase costs?

How can we

increase process

efficiency?

Return on Information =

Value of Information

Cost of Information

How do we better

target our

customers for

increased share of

wallet?


To Really Drive Value...

We need to

Quickly explore all relevant data


We need an agile approach to data discovery to …

Quickly explore all relevant data

Advanced search

Contextual navigation

Analytics

Structured

Semi-structured

Unstructured

Even messy or jagged data

Beyond the data

warehouse

No pre-defined model

Rapid, iterative change

as new data emerges

Great performance


Endeca Information Discovery uses agile techniques

that change the „Return on Information“ calculation • No tables or cubes

• Data Record Driven

• No complex data model to design, maintain and navigate

Schema-less

• Records can be any length – no limit to the number of dimensions

• Each record can be different from any other

• Search indexes embedded in record

All Data: Unites Structured, Semi-Structured and Unstructured Data

• Guided navigation, and Best-in-class search

• Answer unforseen questions

• Powerful Analytics

• Well governed dataHybrid In-Memor

Consumer ease of use

• Great performance

• Data freshness

• Dynamic and responsive

• Scalable

Hybrid In-Memory

Value • All information

• Internet ease

of access

• New insights

• Up-to-date

Cost

• No classic

data model

• Rapid

deployment

• Zero training


Endeca brings any data together in a very agile way

Sales

Transactions

(EDW)

IRI - Consumer Sales & Market

Share External Data

Forecast

(SAS)

Trade Promotions

(TPM)

System B unique attributes

Present ONLY in System B

e.g. Volume, Trade Area, Category, etc

System A unique attributes

Present ONLY in System A

e.g. Location, Product, Cust Group

Supports ‘jagged’ records

For diverse structures such as

customer attributes

Global attributes

Common across all or many systems

e.g. Time, City, Brand, Key Account


Endeca Information Discovery has a simple three layer

architecture

Endeca Information Discovery

(EID) helps organizations quickly

explore all relevant data

• Combine structured & unstructured

data from disparate systems

• Automatically organize information

for search, discovery & analysis

• Rapidly assemble easy to use

analysis applications Data Driven Integration Enrichment

Unified

Querying

Interactive

Exploration

App

Composition

Endeca Information Discovery

Endeca Server

.


Endeca Information Discovery is a very agile solution

Structured

Semi-Structured

Unstructured

Diverse and Changing

information

Automatically unified

and enriched in Endeca

Server – no classic

data model required

Drag-and-drop

application

composition

Interactive Search,

navigation and analytics

for exploration and

analysis

3 2 1 8 to 12 Week

Deployment Cycle

with Multiple

Iterations per

Business Release!


Agile Analysis with Endeca Information Discovery

The simplicity of

search with powerful

analysis

• Powerful search

• Powerful analytics and alerts

• Highly flexible

Agile Consumer

ease of use

• Intuitive to use – „Begeisterung“

• Zero Training

• Powerful, flexible, fast, agile

IT Friendly – Enterprise

enabled

• Simple Architecture

• Zero Local Installation

• Enterprise integration

• Data secure and controlled

Agile to implement – and

change

• Agile implementation

• No classic data modelling

• Fast to deploy, easy to operate

Today: Users spend up to 90%

of their time searching

for information in

multiple sources.

Tomorrow: Users can focus on

value generating

tasks Extensible

• Additional data sources

• Externel data sources

• Additional views (e.g. Top 10)

No data left behind

• Structured (tables)

• Unstructured (comments, files, ..)

• Irregular (Parts, Products)

• Networking - Single point of truth

Download - Endeca Information Discovery2012.adattarhazforum.hu/.../adattarhaz_forum_2012_oracle.pdf2012/06/19 · [email protected] Endeca Information Discovery: An agile way to analyze

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