endeca information ...

Click here to load reader

Post on 20-Sep-2020

1 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • 1 | © 2012 Oracle Corporation | Confidential – Oracle Internal

    Martin Walters, Oracle Business Development Europe

    [email protected]

    Endeca Information Discovery: An agile way to analyze your data

    ENDECA

  • 2 | © 2012 Oracle Corporation | Confidential – Oracle Internal

    Remember That Infamous Quote? A Charter for Agile Information Discovery!

    Donald Rumsfeld, Feb. 12 2002 Department of Defense News Briefing

    There are known knowns. These are

    things we know that we know.

    There are known unknowns. That is

    to say, there are things that we know

    we don't know.

    But there are also unknown

    unknowns. These are things we

    don't know we don't know!

  • 3 | © 2012 Oracle Corporation | Confidential – Oracle Internal

    One of the many „known unknowns“ is our universe

  • 4 | © 2012 Oracle Corporation | Confidential – Oracle Internal

    We began by mapping the world around us

    Hekatæus, 500 BCE Fra Mauro ca. 1450 UK Ordnance Survey 19xx On-Line Maps 20xx

    Scope Detail Accuracy Accessibility Personalisation

  • 5 | © 2012 Oracle Corporation | Confidential – Oracle Internal

    We approach Information Discovery in a similar way

    Map using relational Tables

    Enitity Relationship Models

    More agility with cubes

    Discovery with Search

    Accessibility with Guided Navigation

    Personalised Analytics

  • 6 | © 2012 Oracle Corporation | Confidential – Oracle Internal

    With ever more data and change, discovering value isn’t easy

    More and

    Different Data

    Rapid growth in

    structured and

    unstructured, internal

    and external data

    More

    Unanticipated

    Questions

    Self-service ability to

    explore data, add new

    data, and construct

    analysis as required

    More Change

    and Uncertainty

    Unanticipated

    business needs can’t

    always be addressed

    by predefined models,

    dashboards, and

    reports

    The Dilemma

    • The business

    can’t be sure which questions will matter

    • IT can’t be sure which data model will work

  • 7 | © 2012 Oracle Corporation | Confidential – Oracle Internal

    Discovery of the universe is driven by the search for value

    Columbus asking Queen

    Isabella to fund his voyage

  • 8 | © 2012 Oracle Corporation | Confidential – Oracle Internal

    Information Discovery is also driven by Value

    Where should I

    invest my

    capital?

    What product

    improvements

    should we make to

    increase sales?

    How are our services

    perceived by

    customers, and how

    can we improve that

    perception?

    How can we

    reduce our

    purchase costs?

    How can we

    increase process

    efficiency?

    Return on Information =

    Value of Information

    Cost of Information

    How do we better

    target our

    customers for

    increased share of

    wallet?

  • 9 | © 2012 Oracle Corporation | Confidential – Oracle Internal

    To Really Drive Value...

    We need to

    Quickly explore all relevant data

  • 10 | © 2012 Oracle Corporation | Confidential – Oracle Internal

    We need an agile approach to data discovery to …

    Quickly explore all relevant data

    Advanced search

    Contextual navigation

    Analytics

    Structured

    Semi-structured

    Unstructured

    Even messy or jagged data

    Beyond the data

    warehouse

    No pre-defined model

    Rapid, iterative change

    as new data emerges

    Great performance

  • 11 | © 2012 Oracle Corporation | Confidential – Oracle Internal

    Endeca Information Discovery uses agile techniques

    that change the „Return on Information“ calculation • No tables or cubes

    • Data Record Driven

    • No complex data model to design, maintain and navigate

    Schema-less

    • Records can be any length – no limit to the number of dimensions

    • Each record can be different from any other

    • Search indexes embedded in record

    All Data: Unites Structured, Semi-Structured and Unstructured Data

    • Guided navigation, and Best-in-class search

    • Answer unforseen questions

    • Powerful Analytics

    • Well governed dataHybrid In-Memor

    Consumer ease of use

    • Great performance

    • Data freshness

    • Dynamic and responsive

    • Scalable

    Hybrid In-Memory

    Value • All information

    • Internet ease

    of access

    • New insights

    • Up-to-date

    Cost

    • No classic data model

    • Rapid

    deployment

    • Zero training

  • 12 | © 2012 Oracle Corporation | Confidential – Oracle Internal

    Endeca brings any data together in a very agile way

    Sales

    Transactions

    (EDW)

    IRI - Consumer Sales & Market

    Share External Data

    Forecast

    (SAS)

    Trade Promotions

    (TPM)

    System B unique attributes

    Present ONLY in System B

    e.g. Volume, Trade Area, Category, etc

    System A unique attributes

    Present ONLY in System A

    e.g. Location, Product, Cust Group

    Supports ‘jagged’ records

    For diverse structures such as

    customer attributes

    Global attributes

    Common across all or many systems

    e.g. Time, City, Brand, Key Account

  • 13 | © 2012 Oracle Corporation | Confidential – Oracle Internal

    Endeca Information Discovery has a simple three layer

    architecture

    Endeca Information Discovery

    (EID) helps organizations quickly

    explore all relevant data

    • Combine structured & unstructured

    data from disparate systems

    • Automatically organize information

    for search, discovery & analysis

    • Rapidly assemble easy to use

    analysis applications Data Driven Integration Enrichment

    Unified

    Querying

    Interactive

    Exploration

    App

    Composition

    Endeca Information Discovery

    Endeca Server

    .

  • 14 | © 2012 Oracle Corporation | Confidential – Oracle Internal

    Endeca Information Discovery is a very agile solution

    Structured

    Semi-Structured

    Unstructured

    Diverse and Changing

    information

    Automatically unified

    and enriched in Endeca

    Server – no classic

    data model required

    Drag-and-drop

    application

    composition

    Interactive Search,

    navigation and analytics

    for exploration and

    analysis

    3 2 1 8 to 12 Week

    Deployment Cycle

    with Multiple

    Iterations per

    Business Release!

  • 15 | © 2012 Oracle Corporation | Confidential – Oracle Internal

  • 16 | © 2012 Oracle Corporation | Confidential – Oracle Internal

  • 17 | © 2012 Oracle Corporation | Confidential – Oracle Internal

  • 18 | © 2012 Oracle Corporation | Confidential – Oracle Internal

  • 19 | © 2012 Oracle Corporation | Confidential – Oracle Internal

  • 20 | © 2012 Oracle Corporation | Confidential – Oracle Internal

    Agile Analysis with Endeca Information Discovery

    The simplicity of

    search with powerful

    analysis

    • Powerful search

    • Powerful analytics and alerts

    • Highly flexible

    Agile Consumer

    ease of use

    • Intuitive to use – „Begeisterung“

    • Zero Training

    • Powerful, flexible, fast, agile

    IT Friendly – Enterprise

    enabled

    • Simple Architecture

    • Zero Local Installation

    • Enterprise integration

    • Data secure and controlled

    Agile to implement – and

    change

    • Agile implementation

    • No classic data modelling

    • Fast to deploy, easy to operate

    Today: Users spend up to 90%

    of their time searching

    for information in

    multiple sources.

    Tomorrow: Users can focus on

    value generating

    tasks Extensible

    • Additional data sources

    • Externel data sources

    • Additional views (e.g. Top 10)

    No data left behind

    • Structured (tables)

    • Unstructured (comments, files, ..)

    • Irregular (Parts, Products)

    • Networking - Single point of truth

  • 21 | © 2012 Oracle Corporation | Confidential – Oracle Internal