Enabling Crowdsourcing in Digital AgeA Primer for CorporationsHow to ideate, implement and scale your sharing economy idea
Samar Singla CEO, Click Labs
Crowdsourcing trends
Digital Platforms are connecting supply and demand bypassing infrastructure driven traditional business structures
Economy of scale is being replaced by Economy of platform
Ownership is giving way to consumption on an as-needed basis
Disruption areas
Startups testing out new marketplace models matchmaking buyers and sellers, hosts and guests, borrowers and lenders
Opportunities and key thrust areas for new platforms in this space are best exemplified by this visual HoneyComb presentation
By Jeremiah Owyang
Rethinking the crowd as part of the company
Demand• BMW as a service via Drive Now • Nordstrom’s clothes On-Demand • Home Depot’s Christmas trees On-Demand
Crowdsourcing in Enterprise
Workforce/Supply• GAP - Divvy bike sharing Shared Workforce • Coke’s WoNoLo - Customers become employees
Logistics• Crowdsourcing deliveries with Deliv, Zipment • Walgreens co-delivers with TaskRabbit
How should the product evolve
DISCOVERY
EFFICIENCY
SCALE
VALIDATION
1
2
3
4
Confirm whether you are solving a meaningful problem
Seek validation that people are interested in your idea
Refine the business model
Drive growth aggressively Stage
Discovery Phase3
4
• A bare bones front end based on manual processes at the backend
• Surveys, analysis of similar platforms elsewhere
Validation Phase
• Build the MVP
• Identify the core product
• User experience is the key
• Stay lean on features
Efficiency Phase3
4
Scale Phase
• Standardising processes
• Brace yourself for exponential growth - network effects kick in.
• If technology set up correctly in the earlier phases you can minimize the scary things that come alongside scale.
• Set up the analytics
• Focus on efficiency and reliability
• Refine the user experience
Core Product Components
Aggregation Scheduling Profiling Matching
Notification Tracking Payment Curation
Juggernaut approach to CrowdsourcingDemocratize the core IP
Existing backend tech blocks leveraged
Custom front end to capture the uniqueness of your business model
Custom solution to fit the business model
Technology Stack chosen for scale
Robust Backend Modules
Juggernaut Architecture
SIGN UP AGGREGATION SCHEDULER MATCHINGPROMO NOTIFICATION TRACKING PAYMENT REVIEW
$
CUST
OM
SOLU
TIONS
TECHNOLO
GY
MODULE
S
CUSTOMER APP FIELD APP DASHBOARD ANALYTICS
Node.jsWeb Services
layeriOS/AndroidNative Apps
Frontend WebDashboard
AngularJS MongoDBNon SQLDatabase
Thanks