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Empowering Families Through Social Networking
Region 4 PTAC Summer Working Meeting
June 24-25, 2015Traverse City, Michigan
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Is this YOU when you think about Social Media?
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Who are the Families we want to reach?
And what social media are they
using?
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What do we know about PEOPLE?
• The World Population exceeds 700,000,000,000!• OVER 3,000,000,000 Internet users
• OVER 1,300,000,000 Facebook users• 300,000,000 monthly active Instagram users
• 70,000,000 Pinterest users
People are taking recommendations about anything and everything from their friends or their network of friends.
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As of January 2014
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More about Online Adult Users
As of September 2014:• 71% use Facebook• 23% use Twitter• 26% use Instagram• 28% use Pinterest• 28% use LinkedIn
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Facebook Groups
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Facebook Groups
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• Create boards and add pins, other users can repin, meaning they can pin one your images to their board
• Upload, save, sort, and manage images—known as pins—and other media content (e.g., videos and images) through collections known as pinboards
• "Pin It" button can be downloaded to the bookmark toolbar on your web browser
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• Online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.
• Instagram is a fast, fun way to share with others through a series of photos.
• Use hashtags to help users find photographs and each other• By December 2014, Instagram had 300 million users
accessing the site per month.
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SNAPCHAT
• Photo-sharing service with one key distinguishing feature: the photos you send disappear. Seconds after opening "snaps," users can no longer access them and the images are deleted from the company's servers.
• “It's cool, the pictures disappear, and you can just send them like you'd send a text."
• "I use it to send amusing things to my friends that require more than a text. They aren't things I want to post on Facebook or Instagram and keep forever."
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• Currently 102 million Tumblr blogs• More than 44.6 billion posts have been published on Tumblr
• 45% of users are under 35 years old• 47% of US Tumblr users are male
• 35% of Tumblr users make less than $30k annually • Hispanics and African-Americans make up 29% of
Tumblr’s audience • There are 2x more Hispanics than the internet average • Tumblr is more popular with 13-25 year olds than Facebook
• Average user spends 23 minutes on Tumblr per visit
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VINE
• Vine is a new mobile app that allows you to capture life from your mobile device in short, six-second looping videos.
• Share these short videos with your Twitter followers and Facebook friends. Upload videos to Instagram.
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What’s Else Should You
Think about ?
What’s Else Should You
Think about ?
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Facebook Analytics
• # of members in your group.• New members who join per day/week/month.
• Ratio of new members to people who left the group.• Ratio of members who are your Facebook friends vs. not.
• Engagement: Activity on Wall Posts and Discussion Boards.• Members who also accepted invitations to join your events.
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Pinterest Analytics
• # boards you’ve created• # pins you’ve made (overall and to each board)
• # followers you have• # of boards you are following
• # likes your pins have received from others
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Instagram Analytics
Available when you login to your Instagram account:
# posts
# followers
# following
For additional, more detailed analytics, you’ll need additional technology (free apps, etc.):
http://www.socialmediatoday.com/content/free-instagram-social-analytics-tools
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Snapchat, Tumblr, Vine Analytics
• Snapchat
None currently available
• Vine– # followers– # following– # posts– # likes
• Tumblr
Use Google Analytics
How to: https://www.tumblr.com/docs/en/google_analytics
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So GUESS WHAT?
You just gotta do it!And you can!
• Start with what you know• Enrich your content
• Embrace your community and meet them where they are…
with what they are using!
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Questions?
Comments?
Questions?
Comments?
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Empowering Families Through Social Networking
For more information:
Parent to Parent of Georgia3070 Presidential Pkwy, Suite 130
Atlanta, Georgia 30340
770-451-5484 or [email protected]