Download - Email marketing strategies and subject lines

Email Marketing Strategies & Subject LinesPresented by Elene Marsden

m: 07702911223 [email protected]


Subject lines make a difference to your open rates

Make them relevant to the content of your emails


Test & Measure!


6 Top Ideas for Getting Great Open Rates

1. You need some kind of relationship


6 Top Tips for Getting Great Open Rates

2. What benefit are

you offering? Does your subject line reflect this?

7 Ways to …….7 Steps to …….



3. You are not alone….Often this leads to high open rates in many different markets because it relates to the universal feeling of belonging



4. Watch this video..People love watching videos. Use the word this and use a command.



5. You’ll love this….Assumes liking and uses “this”



6. Have you seen this…Invokes Curiosity and assumes others have seen it and so don’t want to miss out


Make it personalCare about the people you are writing toShare something of value that’s likely to help your

readers Pretend like your writing to your best friend. Create a customer avatar. Write to that 1 person using the active voice

Calls To

ActionButto

nsm: 07702911223 [email protected]

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Are your emails mobile friendly?


Tip: Shorter content and

calls to action earlier


Be consistent send regularly like clockwork- once a week or once a month


Critique Your Own Email


Remember the 50/50 Rule

•Half of your time spent on Subject and Body• 50% on everything else like design

For Successful Email Marketing •Segment your database•Build a quality opt in database•Send relevant timely messages•Use Call To Actions buttons with time sensitive offers


Download - Email marketing strategies and subject lines

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