email marketing strategies and subject lines

17
Email Marketing Strategies & Subject Lines Presented by Elene Marsden m: 07702911223 [email protected]

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***Examples of good subject lines ***Call to Action Buttons ***Mobile Friendly Tip Sign Up To Get More Presentations straight to your Inbox http://www.SwiftPage2.com/survey/SignMeUp =========================== Swiftpage Email Marketing users get our free 45 minute video here. http://bit.ly/1jwxP55 ============================ Full range of ACT Training videos at http://www.betteractnow.biz =========================== 5 things super successful people do: 1. Use a database to segment contacts 2. Have a way to keep in touch 3. Use automated messages 4. Grow lists with sign up forms 5. Join a mastermind group or get a business coach Discover ways to manage our contacts, track your referrals and grow your lists with betterACTnow's online ACT training videos. Get our Free Swiftpage Act! v16 course guides here http://bit.ly/ActV16TrainingGuides Contact us about our Gold Coaching program Database marketing topics to grow your business. Step by step learning with deadlines and accountability to implement strategies in your business 1. Create targeted groups for increased email open rates 2. Write compelling emails to engage your readers 3. Produce automated email sequences for specific groups e.g. New Customers or Website Visitors. Save time with automated messages 4. Add sign up forms to your website, Facebook Page and blogs to increase your lists. Don't forget to offer something of value as an incentive to sign up 5. Market your business through Facebook. Engage your fans with competitions and share your successes using Fan Reviews. Serious about getting more business this year? Get things done with betterACTnow

TRANSCRIPT

Page 1: Email marketing strategies and subject lines

Email Marketing Strategies & Subject LinesPresented by Elene Marsden

m: 07702911223 [email protected]

Page 2: Email marketing strategies and subject lines

m: 07702911223 [email protected]

Subject lines make a difference to your open rates

Make them relevant to the content of your emails

Page 3: Email marketing strategies and subject lines

m: 07702911223 [email protected]

Page 4: Email marketing strategies and subject lines

m: 07702911223 [email protected]

Test & Measure!

Page 5: Email marketing strategies and subject lines

m: 07702911223 [email protected]

6 Top Ideas for Getting Great Open Rates

1. You need some kind of relationship

Page 6: Email marketing strategies and subject lines

m: 07702911223 [email protected]

6 Top Tips for Getting Great Open Rates

2. What benefit are

you offering? Does your subject line reflect this?

7 Ways to …….7 Steps to …….

Page 7: Email marketing strategies and subject lines

m: 07702911223 [email protected]

6 Top Tips for Getting Great Open Rates

3. You are not alone….Often this leads to high open rates in many different markets because it relates to the universal feeling of belonging

Page 8: Email marketing strategies and subject lines

m: 07702911223 [email protected]

6 Top Tips for Getting Great Open Rates

4. Watch this video..People love watching videos. Use the word this and use a command.

Page 9: Email marketing strategies and subject lines

m: 07702911223 [email protected]

6 Top Tips for Getting Great Open Rates

5. You’ll love this….Assumes liking and uses “this”

Page 10: Email marketing strategies and subject lines

m: 07702911223 [email protected]

6 Top Tips for Getting Great Open Rates

6. Have you seen this…Invokes Curiosity and assumes others have seen it and so don’t want to miss out

Page 11: Email marketing strategies and subject lines

m: 07702911223 [email protected]

Make it personalCare about the people you are writing toShare something of value that’s likely to help your

readers Pretend like your writing to your best friend. Create a customer avatar. Write to that 1 person using the active voice

Page 12: Email marketing strategies and subject lines

Calls To

ActionButto

nsm: 07702911223 [email protected]

GRAB THIS

EBOOK

DOWNLOAD TEMPLATE

GET THIS COUPON

Page 13: Email marketing strategies and subject lines

Are your emails mobile friendly?

m: 07702911223 [email protected]

Tip: Shorter content and

calls to action earlier

Page 14: Email marketing strategies and subject lines

m: 07702911223 [email protected]

Be consistent send regularly like clockwork- once a week or once a month

Page 15: Email marketing strategies and subject lines

m: 07702911223 [email protected]

Critique Your Own Email

Page 16: Email marketing strategies and subject lines

m: 07702911223 [email protected]

Remember the 50/50 Rule

•Half of your time spent on Subject and Body• 50% on everything else like design

Page 17: Email marketing strategies and subject lines

For Successful Email Marketing •Segment your database•Build a quality opt in database•Send relevant timely messages•Use Call To Actions buttons with time sensitive offers

m: 07702911223 [email protected]