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COMSATS
Institute of information Technology
Business Plan:
(Libaas-e-Khas Boutique)
Submitted to: Sir Ahsan Qamar
Group Members:
Awais Malik FA08-MBA-022
Safia Naz FA08-MBA-024
Aneela Kanwal FA08-MBA-040
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Date: 12-05-2010
Every praise is due to Allah alone the merciful and teachings of His Prophet
(Peace and blessings be upon him) who, for ever, a torch of guidance and
knowledge of humanity as a whole.
We would like to thank:
Almighty Allah whose blessings are always with us.
To our teachers at all our stages of study who always guided us in right directionand developed our personality as a useful citizen for the society
To all our friends from whom we learned much and
SpeciallyMr. Ahhsan Qammarwho fully cooperated with us in the completion
of our tasks.
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WE DEDICATE THIS WORK TO OUR
HONORABLE PARENTS
AND RESPECTED TEACHERS
Who have been a great source of love, affection and encouragement throughout
our academic career and their matchless sacrifices in the process of our upbringing
make us respectful to all human talk.
Thank you.
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Table of content
01 Introduction 05
02 Abstract 06
03 Executive summary 07
04 Goal of Style inn 08
05 Business Model 09
06 Description of business 11
07 Marketing Plan 12
08 Financial Plan 15
09 Production Plan 18
10 Business structure Plan 23
11 Operation Plan 26
12 SWOT Analysis 29
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Introduction:
We intend to run brick and click business on the name of through
online, seeing our home expertise for fulfilling local demand in making ladies and gents
garments of different designs and varieties etc. Our business is offering different clothes
design to fulfill local needs and nationwide demands. No other business currently exist in
the area to provide online home delivery services and that is first to offer home delivery.
The locality of business is 26 Area near utility store Gadwal Tehsil Taxila District
Rawalpindi. It will be operated as partnership, the partners names are Miss Safia Naz
and Miss Aneela Kanwal. Our third partner Miss Sadia, Mr Ikram has been a senior
fashion designers for the past fifteen years. As for as financing for business concern it
will be supported by our personal savings and from family contributions, which amounts
Rs.1 million, initially to start business. The other source of capital for business will be 50
% its profit utilization in its running operations. Initially financing will be done through
personal source. We will take loan by banks in order for long term growth and for future
expansion. We will initially avoid taking loan from bank within two years. While in long
run the other interested stake holders can be involved.
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Executive Summary:
We want Libaas-e-Khas will be a full-service brick and click boutique which will deal in
all types of fashion designing for quality, innovative products at affordable prices for
young generation. Our business will provide 24 hrs online services.We will run the business our self full-time, and will hire the programmer, sales
assistance, and technician. The store has the potential of employing up to two hundred
full-time employees, estimating a minimum of one hundred to start. The working hours
will be 24 hrs. Appointments only available in evening for brides and, Brides and bride
groom can give ideas about their weeding dresses.
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Vision
To be first and final choice of customer
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Mission
Our goal is to build a long term personal relationship with our customers by
providing satisfaction so that they can become our loyal customers.
We will provide high quality products with innovative and traditional design
at the reasonable price possible according to customer need.
We will provide our customers new look, trendy and fashionable clothing
design.
To provide the online superior home delivery services by taking online order
in order to save time.
Goal of Libaas-e-Khas:
Our goal is to satisfy our customers through our operational excellence.
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Objectives
To achieve break even of 1million within six month
To generate 1million 500 thousand sale within one year
To increase customers base locally and internationally by providing online services
To increase online order delivery of home country within 1 day
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Description of Business:
Style inn will be a full-service boutique which will be based on brick and click, which
will deal in all types of clothing including bride groom and bridal salon, casual dresses
for men and women, for the local customer and also for nationally who is searching for
quality products at affordable prices.We have broad variety of garments like Shalwer kameez, Lehnga, Kurta, Saarhi
Sherwani, Jeans, T-shirt, Ladies stylish clothes, Trouser Set with traditional and modern
outlook.
We will run the business our self full-time and hire sales assistance, technician and
programmer having 5 years experience in programming. The store has the potential of
employing up to one hundred full-time employees to start. Evening appointments will be
available for brides and their parties locally.
Our designers are well train to make items to fit your unique body size. Our business will
always be ambitious to work with the community and helping others become more
interested in the fashion world.
The business does not depend heavily on the physical store but it will also depend on the
online. Style inn is a start-up retail establishment that will sell fashionable clothing to
women and men of young generation. While our initial goal is to open one boutique, In
turn, we would hope to penetrate a sizable portion of the online retail market. We will
maintain the inventory and will produce sufficient product to meet the planned demand.
Confidentiality of business lies in our partners family skills in making ladies and having
experience twenty years. And we will hire the other skill full and experience full
employees for designing the dress of gents and their background with this type of
business must be for last 5 years.
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The style inn have web site of www.Libaas-e-Khas.com.pkthat has a beautiful design
that only allows for the beauty of their clothing to be admired. They communicate with
their customers and offering exceptional customer service using features such as the blog,
photo, gallery, and shopping cart. People can view their chosen garments on 4.5 mega
pixel , this can help to view even minute embroidered designs. Our site navigation is
very easy. From catalogue customers can get information about prices, design, colors,
sizes, and get other guidelines. Customers after choosing their favorite collection the can
easily add into shopping carts. And can pay online through PayPal, VISA, and Master
card. And the can also provide feedback about how great our site looks and how
professional it is.
The web designer has experience to boost business by desisigning the website in
attractive way. People will use more seriously and will shop our site. Our creative webdesign & development team have 5 years of experience helping to translate our client's
passion.
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Business Model
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Market
Segment
Revenue
Model
Location base
advantage
Capabilities
Growth
Strategy
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Online Business Model
Transaction fees
We receive appropriate transaction fees through customers. We will offer 20% discount
to our regular customers and 25% for bulk purchasers.
Affiliate model:
Affiliate marketing is defined as a revenue sharing relationship between advertisers ormerchants and online publishers or affiliates. Affiliate marketing is a revenue-model tool
that can be utilized to establish a successful business while creating outstanding
wealth. Affiliate Marketing guarantees a fast ROI (Return of Investment)
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CRM
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We do online advertising sale by affiliation of Google. We have many affiliated sites
whose add we affiliate on our websites. We will pay 30 % affiliations fees to Google by
revenue of affiliation on our website.
We will offer other new business to affiliate our own website. We will give them
opportunity to start business online. The will give us affiliation fees of 20,000 per adds.
Market Survey
We surveyed Gadwal locality and we conducted interview from local ladies and gents
and also through personal contacts, they responded that there is no boutique in this whole
area. The demanded the stylish look in their dressing, but the have to go Basti, Aslam
Market and Nawababad, the have to incur travel expenses and also they have to devote
the separate time to shop there. This response gave us opportunity to launch Boutique
business there.
By getting information through Google that I n Pakistan a large number of Boutiques is
working to provide the up to date and latest fashion clothes through online for fashion
loving Pakistani. A large number of fashion designers are working online in Pakistan.
The increasing trend in technology, and using online shopping this give us opportunity to
operate online business. We will initially launch business online to meet the demand of
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Pakistani customers. After establishment then we will target the different nations
worldwide.
Lots of boutiques are providing their services online on Internet for Pakistani people who
lives abroad or for other people who are interested in Pakistani fashion and cloths. These
websites are offering online shopping of Pakistani fashion cloths.
The popular most Pakistani boutiques are:
Tee Jays
Threadz
Cotton Collection
Resham and Revaj
Junaid Jamshed
Humayun Saed
Aijaz Aslam
Amir Adnan
Xclusive
Hang Ten
Kurta Corner and others.
By making competitors analysis then we decided to operate through online.
Market Segment
We segment market geographically and demographically on the basis of age and gender.
And will serve male, female for age range of 15 to 35 years old.
Target Market
Firstly from our brick business model of Gadwal and surroundings, and for click we
targeted the whole Pakistani market.
Market Size
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The market size of our Pakistan is approximately 8 Koror.
Internal Financing
We will finance this business through personal saving and from family and relatives
contributions. Sewing machines, computers, lands, building are physical assets. Building
is our forefathers property.
Competitive Positioning
There is location base Strong competitive advantage on our brick business because no
competitors exist in our niche market, and we have experienced family members which
have 20 years background of such kind of business. On click business we have many
competitors but we will try to defend ,maintain and exceed our market share than
competitors.
Capabilities
We have good managerial skill so we have ability to make good decision to control our
business and we will hire the talented, good managerial skill and experience full sale
managers, programmers, technication and other required staff .
CRM (Customer Relationship Management)
Happy customer is our priority so to make them happy we have to develop relationship
on personal basis.
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Marketing Plan:
a) Segmentation:
We segment market geographically and demographically on the basis of age and gender.
And will serve male, female for age range of 15 to 35 years old.
The basic purpose is we want to identify the customers need, to develop relationship in
order to make the loyal customers.
b) Target Customer:
Our product incorporates local, traditional and modern stuff which lead to price
differentiation. On same grounds the nature of work will differ keeping in view the band
width of income levels. We have targeted our customer in broadly two divisions:-
Superior/Elite Class
Middle Class
c) Promotional Activities:
Encouragement and Prize Contest For Best Design among the school girls
Distribution of Brochures
Festival Discounts
Pamphlets and banners.
Banner placement on net
Ads in famous Magazines
MARKETING OBJECTIVES
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Where we want to go?
In next five years, our aim is to target the customers worldwide for the sake of increasing
sales and gain maximum profit.
Marketing Strategy
Market development
Focus based strategy
Our marketing strategy is to develop the market, this is new market for us because
there is no any competitors exist in that location, so there is potential of growth in the
future , the 100% chance of success ,because in present condition, no any chance of
threat is exist. The market is niche and our focus is to develop that niche market in
more attractive way.
Future Marketing Strategy:
Market expansion
In the future our strategy is to expand the business in different location in Rawalpindi,
Attock and Peshawar so that brick business can grow .After such expansion our further
plan is presence of our outlets in all big cities and wherever we can manage. We want to
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operate business in different market in local and in global. Our future strategy is based to
attract the customers through matchless quality & discount:
I.e. if two suits are purchased then a 20 % discount is granted to ur regular customers and
25% for bulk purchasers.
PRESENT PROMOTIONAL STRATEGY
As it is a newly boutique setup so our promotional strategy is through Banners, Pamphlet
and through sale scheme as based on the Introductory Prices for the dresses to welfare
our customers and to increase our repute in the market.
The method of our promotion strategy is that we have firstly launched a sale scheme
which is based on the introductory pricing strategy for the dresses to welfare and to
facilitate our customers and to increase our repute in the market.
We placed banner advertisement on the popular site with help from Google for our online
business..
INTERNET STRATEGY
As the Internet has become a staple world life and retail merchandising, Style inn
Boutique will have a viable Web site. We will have secured the domain name Style inn
Boutique.com and will begin site development as funds become available. Further, we
have hired an experienced Web designer .Foremost, we intend to showcase our brand, our
clothing and provide customers with the ability to purchase items online. As the site
progresses, we will include features such as fashion advice, designer interviews,
newsletters, and Internet-only specials. Eventually, we hope to establish and nurture anonline social community where women can gather and discuss topics of the day, network
and share clothing secrets.
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Financial Plan:
SOURCES & USE OF FUNDS
Style inn requires one million to launch business successfully; weve already risen
through personal investments.
We will seek additional funding from banks for future growth, Start-up funds will be
used for renovations and inventory and operating expenses such as rent, utilities and
payroll. Further, our initial investment will also be used to purchase retail equipment and
inventory software - all of which will produce future benefits for the company.
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SALES STRATEGY:
As our introductory prices is based on reasonable prices so it will increases our sales
which ultimately leads to profit earning setup. As long term benefits are also achieved
through such technique. Our dresses covering about every sort of stuff, so a new variety
is launched at this specific area which also increases our sales.We will offer promotional
discounts and seasonal throughout the year. We will also implement a referral program
rewarding customers who refer new customers with discount coupons.
For our online business we will conduct a direct-mail campaign to targeted consumers
that we have signed up through our in-store mailing program. The direct mailers will be
comprised of 5,000 full-color postcard mailers. Each will include at 10% coupon. We
will offer promotional discounts and seasonal throughout the year.
Style inn Boutique will accept cash and payment via major credit and debit cards.
Returns and exchanges must take place within 30 days of purchase and receipts are
mandatory.
Revenue Model
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Projected sales and GP Profit &Loss account
Y 2010 Y 2011
Sales 1500000 3,000,000
Direct Costs of Goods 1,000,000 2,001,000
Other Costs of Goods 100,000 100,000
------------ ------------
Cost of Goods Sold 1,100,000 $2,101,000
Gross Margin 400000 $899,000
Gross Margin % 27% 30%
Expenses
Payroll 58,000.00 86,000.00
Marketing/Promotion 180,000.00 189,000.00
Depreciation 0.00 0.00
Web Design and Maintenance 36,000.00 39,600.00
Payroll Taxes 8,700.00 12,900.00
Other 24,000.00 0.00
Total Operating Expenses 306,700.00 327,500.00
Profit Before Interest and Taxes 93,300.00 571,500.00
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Interest Expense 0.00 0.00
Taxes Incurred (30%) 27,990.00 171,450.00
Net Profit 65,310.00 400,050.00
Net Profit/Sales 4.35% 13.34%
Pro Forma Balance Sheet:
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Pro Forma Balance Sheet FY 2010 FY 2011
Assets
Current Assets
Cash $90,000 $80,000
Inventory $22,493 $23,617
Other Current Assets $0 $0
Total Current Assets $411,895 $785,045
Long-term Assets
Long-term Assets $0 $500,000
Accumulated Depreciation $0 $5,000
Total Long-term Assets $0 $0
Total Assets $524,388 $1,393,662
Liabilities and Capital
Current Liabilities
Accounts Payable $0 $0
Current Borrowing $0 $90,000
Other Current Liabilities $0 $0
Subtotal Current Liabilities $0 $90,000
Long-term Liabilities $0 $1,000,000Total Liabilities $0 $1,090,000
Paid-in Capital $0 $63,750
Retained Earnings $500,000 $294,243
Earnings 65,310.00 400,050.00
Total Capital $565,310 $758,043
Total Liabilities and Capital $565,310 $1,848,043
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Production Plan:
Flexible Product Options allow you to create drop down menus which can be shared
among many products, like size, or for choices specific to one item such as colors,
design, or pattern. Libaas-e-Khas s powerful Brand & Attribute system will facilitate to
promote your online apparel. The fashion trendsetter of the decade will love eCommerce
website because they will find the perfect garment to fit their body and style.
In Libaas-e-Khas boutique we would like to introduce following products and services.
Shalwer kameez.
Lehnga.
Kurta.
Sherwani.
Jeans and T-shirt.
Ladies stylish clothes.
Trouser Set.
Fancy dress
Sahri Shawls
Chunri
Gents suits
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Product features
Casual dresses
Party dresses
Bridal dresses
Mehndi dresses
Value added features
We are providing dresses according to seasons. In summer season we are providing:
Machine embodied Cotton dresses
Hand made embroidery Doriya dresses
Dimonties on Shiffon dresses
Block printing on Jorjat dresses
Embroidery on Cotton kathan dresses
In winter season:
Beads work on Khadur cotton dresses
Zuri work on valvet dresses
Coatray
Shawls
Other embroidery dresses on winter stuff
BRIDAL, MEHNDI and PARTY DRESSES:
Ghota work on chundri stuff
Muqaish work on double jorjat
colored dupka used on JAMAWAR, KATHAN SILK AND BROSHA S
Mens Wear
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This is the young generation style with bold self expression. Taylor cut and rich style
makes this garment an element of value in the wardrobe of a man who loves the quality
and the originality.
Mens young generation cotton jacket
Peak lapel
48% cotton, 52% viscose
High tech fabric, stain and wrinkle resistant
New with tags, hanger, plastic bag, carton
Single breasted, two button
Flap pocket
Center back vent
Jacket is fully lined
Traditional sherwani for grooms bases on silk
Price :Rs.1200
white & black cotton Shalwar kameezCotton Silk fraq
Price :Rs 1500
DI White & Maroon
Price 500
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price :Rs. 950
Trendy wear
Price:Rs.1050
Boutique Formal Kameez
Mehndi dress
Price: 1000
Golden & Red Kurta
Party wear wir\th chunar dupata
price 1750
Bridal Dress & Groom Sherwani
Price 35000
Price : 10,000
DI Red KatanBridal Dre
Price :15000
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http://www.fashno.com/pakistani-boutiques-online-boutique-formal-kameez-1238-p-120.htmlhttp://www.indusmart.com/shop/customer/productwomen.php?productid=18868&cat=320&page=1http://www.fashno.com/pakistani-boutiques-online-boutique-formal-kameez-1238-p-120.htmlhttp://www.fashno.com/pakistani-boutiques-online-boutique-formal-kameez-1238-p-120.htmlhttp://www.indusmart.com/shop/customer/productwomen.php?productid=18868&cat=320&page=1 -
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Sherwani
Price:17500
Sherwani
Price:19000
Mens 3 Button Dacron Micro Fiber
Dress Suit
Men's Single Breasted 3
Button Super 150s Extra
Fine Dress Suit
Elegant White Groom Sherwan
with Intense Design Work
Price: Rs.14,995.00
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http://www.menswearecollection.com/men%C3%82%E2%80%99s-single-breasted-button-dacron-micro-fiber-dress-suit-p-5.htmlhttp://www.menswearecollection.com/men%C3%82%E2%80%99s-single-breasted-button-dacron-micro-fiber-dress-suit-p-5.htmlhttp://www.menswearecollection.com/mens-single-breasted-button-super-150s-extra-fine-dress-suit-p-32.htmlhttp://www.menswearecollection.com/mens-single-breasted-button-super-150s-extra-fine-dress-suit-p-32.htmlhttp://www.menswearecollection.com/mens-single-breasted-button-super-150s-extra-fine-dress-suit-p-32.htmlhttp://www.rajasthanistore.com/wedding-sherwani/elegant-white-groom-sherwani.htmlhttp://www.rajasthanistore.com/wedding-sherwani/elegant-white-groom-sherwani.htmlhttp://www.menswearecollection.com/mens-single-breasted-button-super-150s-extra-fine-dress-suit-p-32.htmlhttp://www.menswearecollection.com/men%C3%82%E2%80%99s-single-breasted-button-dacron-micro-fiber-dress-suit-p-5.htmlhttp://www.menswearecollection.com/mens-button-sport-coat-center-vent-cool-weather-wear-p-233.html?osCsid=f7af2b95126063a9847dcb7592890505http://www.menswearecollection.com/men%C3%82%E2%80%99s-single-breasted-button-dacron-micro-fiber-dress-suit-p-5.htmlhttp://www.menswearecollection.com/men%C3%82%E2%80%99s-single-breasted-button-dacron-micro-fiber-dress-suit-p-5.htmlhttp://www.menswearecollection.com/mens-single-breasted-button-super-150s-extra-fine-dress-suit-p-32.htmlhttp://www.menswearecollection.com/mens-single-breasted-button-super-150s-extra-fine-dress-suit-p-32.htmlhttp://www.menswearecollection.com/mens-single-breasted-button-super-150s-extra-fine-dress-suit-p-32.htmlhttp://www.rajasthanistore.com/wedding-sherwani/elegant-white-groom-sherwani.htmlhttp://www.rajasthanistore.com/wedding-sherwani/elegant-white-groom-sherwani.html -
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This is the young generation style with bold self expression. Taylor cut and rich style
makes this garment an element of value in the wardrobe of a man who loves the quality
and the originality.
Mens young generation cotton jacket
Peak lapel
48% cotton, 52% viscose
High tech fabric, stain and wrinkle resistant
New with tags, hanger, plastic bag, carton
Single breasted, two button
Flap pocket
Center back vent
Jacket is fully lined
Traditional sherwani for grooms bases on silk
Services:
Our services is fast delivery, if it is urgent then it will send the product to the
customers what time he want.
Free name labeling.
Credit card is also accepted.
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Raw material required for Libaas-e-Khas
We require an enormous range of fabrics and Sewing accessories.
Fabrics
1) Cotton 2) Wool 3) Linen 4) Silk
2. Sewing accessories
Appliqus
BattingBeads & Crystals
Bindings
Bobbins
Boning
Buckles
Buttons
Cording
Cutting Boards
Drapery findings
Elastic
Embroidery Floss
Fabric glue
FastenersFeathers
Fringe
Fusible tape
Gripper tape
Interfacing
Lace
Lingerie findings
Marking tools
Needles
Pillow forms & filling
Piping
Ribbon
Rulers/measuring toolsScissors
Sewing Baskets
Sewing Books & Magazines
Shoulder pads
Stain removers
Tassels
Thread
Trim
Veiling
Zippers
Purse finding
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Management Summary:
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By examining the above business structure, thee are three top level GM, and after this the
different functional level manager are the middle level and in 3rld level the AM are in
front line manager . The AM will control their respective staff and will responsible f their
task .All level will accountable and responsible of their own task. This business is form
of partnership. Three partners are equally responsible at top level to control and run the
business because 50% the have share in the business.
The top level GM will develop the strategy, develop the vision and mission, and
objectives are derived by proper utilizing of resources they will control the functional
level, and will delegate he authority too functional level manager of HR, Marketing,
Finance, and Operation departments. They will control the staff.
Their will there GM and four functional level manager, eight are AM these will be hired,
and each AM will control the four employee. The 26 employees will have our family
relationship but other six will be hired.
Personnel Plan:
We expect the only full-time employee will be the owner for the first year. One part-time
(30 hours/week) employee will be hired initially, followed by a second part-time
employee in month three as business is expected to increase due to seasonality. If
projections for October through December are correct, temporary seasonal help will need
to be hired to assist in fulfilling the order processing.
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Operational plan
As we know that operational plans are one-year plans, based on a financial year, that
outline an agency, office, division, sub-output, branch or work area direction. So the
operational plan of our boutique will deal specifically with the internal operations and
equipment necessary to produce different boutique products or services. The areas under
the operational plan are as under.
Facility:
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Presently, Libaas-e-Khas Boutique does not have a bricks-and-mortar location.
Vision:
We hope that every time customers deal with us, their experience reflects our
vision:
We do what we say we will do - when we say we will do it - for the price we said
We are pro-active and easy to do business with; we care if we don't keep our
promises, we make recovery our number one priority.
Mission:
Our goal is to make to provide best quality to over customers in the clothing
accessories.
We will provide high quality products and services at the most reasonable price
possible.
We will provide our customers daily new look daily updates of the clothing
Values:
Our shared values will be as under.
We speak well of ourselves and of our partners
We do what we say and honor our commitments
We acknowledge people as our most valuable asset
We look for solutions not excuses
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Location
The Main business of Syleinn is situated in 26 areas near utility sore Gadwal Wah Cant
while our show rooms and outlet there. We will also provide sale and support service to
our potential customers so they feel free to become our loyal customers.
Equipment
We are using state of the art and modern equipments to produce our different boutique
products we have different fully automated sewing, stitching and embroidery machines to
fulfill our customer needs.
Labor
Our team will be gradually augmented to facilitate our ever growing business the
proposed personnel will be offered a good salary package with fringe benefits, so that
they can live their lives without any trouble.
Workers
Our workers will be the backbone of our boutique project. At the start I need at least 32tailors and craftsman.
Promotions
Promotions to the labor will base for their good performances and good result.
Programmer
We need a programmer to launch a comprehensive campaign and update on daily bases
design and who is also expert in making good design and contrast of clothes in way to
attract customer , and fulfill the customize design according to the customers need.
Accountant:
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To keep the account section functional we need an accountant who will check accounts of
the boutique and deal with banks.
Manufacturing & Service Process
We will use best quality cloths and other materials used in producing different boutique
items. We will try our best to import raw materials used in our boutique products. Our
key suppliers will be Pakistani fabrics companies and well reputed fabric firms in
Pakistan. We will store the raw materials in especially prepared go downs inside our
boutique area. The finished products will be stored in a separate showroom and will be
sold as and when required basis. We will use state of the art technology equipment and
machinery for our manufacturing process.
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SWOT Analysis
STRENGTHS:
LOW PRICING STRATEGY
APPROPRIATE LOCATION
NO COMPETITION
LOW PRICING STRATEGY
As it is a newly established business so our pricing regarding products are quite low
which introductory prices are. It is quite favorable for us at this time to achieve the
market grip
LOCATION
The location selected for opening the boutique is 26 areas near utility sore Gadwal WAH
CANTT.AS here is no competitor exists there, so it is the best site which attracts the
customers to come up with confidence of purchasing items.
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NO COMPETITION
In Gadwal no competitors are there, so as we have launched a new business and to avail
location base distinctiveness over this region so it helps us to maintain our position at this
market.
QUALITY DIFFERENCE
We have made this boutique with the motto
QUALITY IS OUR STRENGTH. A new variety with the unique style helps us in
growth of our business in future.
Weaknesses
As it is a newly established business so it is quite difficult for us in initial phases to
capture the market share instead of no competitors are, but too grab attention of
customers, and due to lack ness f our workers education this makes difficulty, to grab
share.
OPPURTUNITIES
First mover advantage
As there is no competitor exist in the market so it is more attractive opportunity to attract
customer, to increase loyal customers, to grab and increase market share.
Increase of department in boutique
It is another sort of opportunity for us to introduce a new department regarding,
1. bags
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2. Matching shoes
3. children toys
4. Accessories
THREATS
NEW ENTRANTS/RIVALS
The new establishment of any boutique in this sector may cause in disruption of our
repute, as they will come with the new idea of price and other related factors in future.