Download - e-Works SEO Trainings 2
SEO TrainingsNovember 3-17
Agenda
Monday Tuesday Wednesday Thursday Friday Saturday
Sunday
1 Nov 2 Nov 3 Nov1. SEO Basics: How it worksTrainer: Ludwig & Shushan
4 Nov 5 Nov4.Creating SEO-friendly SitesTrainer: Ludwig
5.Creating Appealing ContentTrainer: Ludwig
6 Nov 7 Nov
8 Nov2.Keyword StrategyTrainer: Shushan3.Competitor AnalysisTrainer: Shushan
9 Nov 10 Nov6.Getting Offsite: Linkbuilding StrategiesTrainer: Ludwig and Shushan
11 Nov 12 Nov7.Analyzing ResultsTrainer: Shushan
13 Nov 14 Nov
15 Nov8.SEO for International MarketsTrainer: Ludwig9. Search MarketingTrainer: Shushan
16 Nov 17 Nov10. Internet Marketing and Viral Marketing. Social MediaTrainer: Shushan
18 Nov 19 Nov 20 Nov
Search Engine Optimization
Website Development and Content
Trainers: Ludwig
Websites are coded with XHTML and CSS, the code should be W3C complaint•http://validator.w3.org/•http://jigsaw.w3.org/css-validator/
Clean Code
Clean Code
The cleaner the website code is, the easier Search Engines Read it
METAs
Title Keywords Descriptio
n
SEs and METAs
URLs
Keywords in URL Canonical URLs Closer to the root
Redirects and Error Pages
301 and 302 redirects (permanent and temporary)
Error pages
Secure Server problems
Server availability Website speed SSL Certification
Page Speed Optimization
Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.
In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged about site performance.”
Flash SEO
Build Independent HTML pages
SWFObject Restrict the over usage
of Flash Creation of alternate
HTML content Discoverability of Links
JavaScript
It makes your HTML page load faster
You can instruct the robots of search engines NOT to read the .js files.
The indexing of the pages becomes faster
Sitemaps
HTML Sitemap XML Sitemap
Changefreq Tag Priority Tag Lastmod Tag
Robots.txt
RSS Feeds
Ensure the RSS feed you use has automatic notification to RSS search engines and news aggregation sites of updates to the feeds
Create a linking strategy to and from your feed content.
Submit the feeds to top RSS search engines and news aggregator directories
Choose a system that has social media features such as tagging and bookmarking, like 'add to del.icio.us' buttons
Set up monthly reporting on search engine visibility and feed usage
Really Simple Syndication
Research Tools
https://adwords.google.com/select/KeywordToolExternal
http://tools.seobook.com/general/keyword/
http://www.copyblogger.com/keyword-research-tools/
Be Specific
Headlines
Headlines are important for search engins
Breadcrumbs
Content
Content length Keyword frequency and density Bookmarks and Sharing Linking out Copyscape (www.copyscape.com)
Image Optimization
ALT and Title Tags Image Filenames Surrounding Texts Images Folder Image Type Flickr, Picasa
Video Optimization
Creation of relevant and Informative Videos
Optimising Video Content and Thumbnails Optimising the Title, keywords and
Description of the Video Ratings, Comments and Reviews Duration of the Video
Video Optimization
Assigning proper Category/Tags Sitemaps Optimised URLs Surrounding Text Promotion of Videos
Task and Report
Please review the followings websites: www.seo.am www.smartbuy.am www.shangrila.am www.ababycare.com www.bsc.am www.e-works.am