E-shop Workshop
Building an electronic storefront for your business
Content
1. Context and Your Business Objectives What is your business idea?
2. Benefits and Risks of E-business Test Drive + Undercover customer
3. E-Shop Types, Start to Build an Shopcreator E-shop Hands on Exercises 1 to 4
4. Payment Systems, Build a checkout Hands on Exercise 5
5. New Risks and Challenges of Trading Online Hands on Exercises 6 & 7 (branding, add ‘terms and
conditions’) Recognising risks and barriers
6. Next Steps Checklist
Where am I now?
The wish list where do I want to be?
Your Business Idea
Articulate your e-commerce idea
Devil in the detail Business issues in the detail
Limited range of products Prices not competitive Difficult to navigate classification system
difficult to understand Not enough information to buy No receipt or confirmation report Files too large – download problems Products out of stock No customer service details
Shopcreator E-shop
Held on a secure ASP (Application Service Provider)
(Minimum requirements Appendix A) Connection to the Internet Internet browser Web E-mail address
Building a Shopcreator E-Shop
Steps: Planning Back Office and Store Front Start up Configuration Build the Catalogue Build the Checkout Brand the site
Planning Have your business details ready Draft the content of your business about us
page Have 3 – 4 products to enter into your
catalogue Collect a few notional product images Design a simple classification system (index) Plan: product information, payment methods,
delivery charges and methods, acceptable locations to take sales from and delivery
Develop/publish cycle
Back Office (Administration view) Store Front
publish
1Edit, Change, Add2Publish Choose ‘Publish Online’
3. Switch to store view in second browser4. Use refresh button on your browser
5. Inspect Review6Switch to administration window and continue….
http://admin.shopcreator.net/mall/yourstore
http://www.shopcreator.net/mall/yourstore
Screen Elements
Footer details
Page header
Button selection and renamed
Company Banner
HTML Precautions HTML (Hypertext Markup Language) tells
your web browser what the webpage should look like
HTML tags look like this<p> <h3> </p> <and>they have special meaning
Don’t use <> in any form or text when building your store
Avoid quotation marks “”, ampesends~, hyphens and brackets
Clear Browser Cache Browsers store pages in a local cache When building in Shopcreator you want to see your
latest updates Clear Cache:
MIE5:tools/Internet/options/general/temporary Internet Files press delete filesNetscape 4.6/4.7 edit/preferences/advanced/cache/clear disk cache memory cache
Server Refresh: settings/every visit to page Use the refresh or reload button on browser to force load
Build the Catalogue
Start up configuration E.g. Stock control, site currency, product
options Simple index so add departments
(name can be changed) Add product and product image
Follow the instructions in the E-shop guide
Log on to Administration Log on to Store Front Think about classification and product
information Work through Start up Configuration Build the Catalogue
Hands on Exercise 1 -4
Build the checkout
Summary Checkout Options (disabled unless you pay
for the site), configure to learn… Shipping options
Think hard about the business logistics of this Exclude destinations if appropriate
Order Processing this is configurable
Follow the instructions in the E-shop guide Build Checkout Shipping Options Order Processing
Hands on Exercise 5
Terms and conditions
Your site must have Completer description of goods/services. Details of
guarantees. Membership of subscription period. Special offer period
Returns and refunds policy Customer service contact: email, phone number, address Transaction currency Export restriction Delivery policy Country of domicile Other terms and conditions
Follow the instructions in the E-shop guide Now move to branding your site and take a
look at policies and conditions
Small group exercise: recognising risks and taking risk management action
Hands on Exercise 6
Next steps - Marketing 80% of hits are form search engines so
key words and registration with search engine
E-shop URL on stationery, car everywhere Test with target customers Monitor usage – keep it live Negotiate links with other sites/web rings Select associate programmes with
commissions
Finally There is no total solution E-commerce is evolving, organic, in the
process of becoming There is a real frontier for explorers Analysis is the key Pay attention to the details