E-shop Workshop

Building an electronic storefront for your business

Content

1. Context and Your Business Objectives What is your business idea?

2. Benefits and Risks of E-business Test Drive + Undercover customer

3. E-Shop Types, Start to Build an Shopcreator E-shop Hands on Exercises 1 to 4

4. Payment Systems, Build a checkout Hands on Exercise 5

5. New Risks and Challenges of Trading Online Hands on Exercises 6 & 7 (branding, add ‘terms and

conditions’) Recognising risks and barriers

6. Next Steps Checklist

Where am I now?

The wish list where do I want to be?

Your Business Idea

Articulate your e-commerce idea

Devil in the detail Business issues in the detail

Limited range of products Prices not competitive Difficult to navigate classification system

difficult to understand Not enough information to buy No receipt or confirmation report Files too large – download problems Products out of stock No customer service details

Shopcreator E-shop

Held on a secure ASP (Application Service Provider)

(Minimum requirements Appendix A) Connection to the Internet Internet browser Web E-mail address

Building a Shopcreator E-Shop

Steps: Planning Back Office and Store Front Start up Configuration Build the Catalogue Build the Checkout Brand the site

Planning Have your business details ready Draft the content of your business about us

page Have 3 – 4 products to enter into your

catalogue Collect a few notional product images Design a simple classification system (index) Plan: product information, payment methods,

delivery charges and methods, acceptable locations to take sales from and delivery

Develop/publish cycle

Back Office (Administration view) Store Front

publish

1Edit, Change, Add2Publish Choose ‘Publish Online’

3. Switch to store view in second browser4. Use refresh button on your browser

5. Inspect Review6Switch to administration window and continue….

http://admin.shopcreator.net/mall/yourstore

http://www.shopcreator.net/mall/yourstore

Screen Elements

Footer details

Page header

Button selection and renamed

Company Banner

HTML Precautions HTML (Hypertext Markup Language) tells

your web browser what the webpage should look like

HTML tags look like this<p> <h3> </p> <and>they have special meaning

Don’t use <> in any form or text when building your store

Avoid quotation marks “”, ampesends~, hyphens and brackets

Clear Browser Cache Browsers store pages in a local cache When building in Shopcreator you want to see your

latest updates Clear Cache:

MIE5:tools/Internet/options/general/temporary Internet Files press delete filesNetscape 4.6/4.7 edit/preferences/advanced/cache/clear disk cache memory cache

Server Refresh: settings/every visit to page Use the refresh or reload button on browser to force load

Build the Catalogue

Start up configuration E.g. Stock control, site currency, product

options Simple index so add departments

(name can be changed) Add product and product image

Follow the instructions in the E-shop guide

Log on to Administration Log on to Store Front Think about classification and product

information Work through Start up Configuration Build the Catalogue

Hands on Exercise 1 -4

Build the checkout

Summary Checkout Options (disabled unless you pay

for the site), configure to learn… Shipping options

Think hard about the business logistics of this Exclude destinations if appropriate

Order Processing this is configurable

Follow the instructions in the E-shop guide Build Checkout Shipping Options Order Processing   

Hands on Exercise 5

Terms and conditions

Your site must have Completer description of goods/services. Details of

guarantees. Membership of subscription period. Special offer period

Returns and refunds policy Customer service contact: email, phone number, address Transaction currency Export restriction Delivery policy Country of domicile Other terms and conditions

Follow the instructions in the E-shop guide Now move to branding your site and take a

look at policies and conditions

Small group exercise: recognising risks and taking risk management action

Hands on Exercise 6

Next steps - Marketing 80% of hits are form search engines so

key words and registration with search engine

E-shop URL on stationery, car everywhere Test with target customers Monitor usage – keep it live Negotiate links with other sites/web rings Select associate programmes with

commissions

Finally There is no total solution E-commerce is evolving, organic, in the

process of becoming There is a real frontier for explorers Analysis is the key Pay attention to the details