Allowing Customers to Enter Community Conversations

Anywhere

Steven PalDirector of Consumer Products

Peppe RagusaLaunch Director

@steven_pal @pepperagusa@getsatisfaction #GetSuccess

@getsatisfaction  2 #GetSuccess  @steven_pal  @pepperagusa

Optimize for Search Engines

15%30%

of desktop community visits are from search engines …

… and mobile visits are double that with

SEO is critical!

@getsatisfaction  3 #GetSuccess  @steven_pal  @pepperagusa

Example: Koodo

Succinct Title w/ Keywords Domain Alias

@getsatisfaction  4 #GetSuccess  @steven_pal  @pepperagusa

Example: Koodo (cont’d)

Link to community from website homepage

@getsatisfaction  5 #GetSuccess  @steven_pal  @pepperagusa

Example: Koodo (cont’d)

Submit community sitemap using

webmaster tools

@getsatisfaction  6 #GetSuccess  @steven_pal  @pepperagusa

Example: Koodo (cont’d)

@getsatisfaction  7 #GetSuccess  @steven_pal  @pepperagusa

Example: Country Music Association

Succinct Title w/ Keywords

@getsatisfaction  8 #GetSuccess  @steven_pal  @pepperagusa

Example: CMA (cont’d)

Variation of keywords on

page

@getsatisfaction  9 #GetSuccess  @steven_pal  @pepperagusa

Example: CMA (cont’d)

“CMA” and “Country Music Association”

“Fest” and “Festival”

@getsatisfaction  10 #GetSuccess  @steven_pal  @pepperagusa

1. Edit conversation titles to be succinct with keywords

2. Setup a domain alias to pass on link juice from your site

3. Link to community from your website

4. Submit community sitemap using webmaster tools

5. Add keyword variations to conversations

Optimize for Search Engines