don’t spend another dime on sem until you launch a customer community
DESCRIPTION
http://bit.ly/1clmLDG, Customer Community is an Organic SEO Machine: Customer communities are natural engines for the natural, organic customer conversations that search engines love. An online community has the potential to generate millions of pages under your domain that contain content relevant to your brand using the language consumers are using to talk about your products and services. That, by the way, is the same language customers and prospects use when searching for solutions (as opposed to the one your internal team uses to talk about them). These community pages are natural and effective entry points to your website—especially when structured to optimize for search. In fact 15% of desktop community page visits and 30% of mobile community page visits originate from search. We'll talk about how we've seen online communities play a key role in SEO and offer a cost-effective alternative to paid keywords.TRANSCRIPT
Allowing Customers to Enter Community Conversations
Anywhere
Steven PalDirector of Consumer Products
Peppe RagusaLaunch Director
@steven_pal @pepperagusa@getsatisfaction #GetSuccess
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Optimize for Search Engines
15%30%
of desktop community visits are from search engines …
… and mobile visits are double that with
SEO is critical!
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Example: Koodo
Succinct Title w/ Keywords Domain Alias
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Example: Koodo (cont’d)
Link to community from website homepage
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Example: Koodo (cont’d)
Submit community sitemap using
webmaster tools
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Example: Koodo (cont’d)
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Example: Country Music Association
Succinct Title w/ Keywords
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Example: CMA (cont’d)
Variation of keywords on
page
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Example: CMA (cont’d)
“CMA” and “Country Music Association”
“Fest” and “Festival”
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1. Edit conversation titles to be succinct with keywords
2. Setup a domain alias to pass on link juice from your site
3. Link to community from your website
4. Submit community sitemap using webmaster tools
5. Add keyword variations to conversations
Optimize for Search Engines