Download - Doctors' Circle
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We‘re the Google of Health
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Mission & Vision
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Be the True Ambassador of HealthCONFIDENTIAL
Our MISSION is to change the way the world has accessed health information, and healthcare eventually.
Our VISION is to become #1 trusted consumer health brand, touching millions of lives every day.
Problem
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There is no credible source and no succinct way for users to find healthcare information online.
• Searching online leads to less authentic and less credible information • Poor doctor:patient (1:1700) ratio makes doctor more and more inaccessible • Information available in text form is very difficult to understand
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Solution
A platform where users can get answers to all their health issues in the form of videos from doctors, which are :
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CREDIBLEDOCTORS add credibility and authenticity; no need to read
from unauthentic and unknown sources
EASY TO UNDERSTANDVIDEO ONLY format makes it easy to
understand
RELEVANTPERSONALIZED (with deep
learning) video feed coming from local experts
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Market Validation
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1 out of 20*
searches on Google are on Health
55%**
of mobile data traffic is VIDEO
* http://googleblog.blogspot.in/2015/02/health-info-knowledge-graph.html * * http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html http://www.who.int/macrohealth/action/NCMH_Burden%20of%20disease_(29%20Sep%202005).pdf
India will be the epi-center of all chronic and lifestyle diseasesCONFIDENTIAL
Market Size
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#This number is only considering India; but our product is global* http://www.bcgindia.com/documents/file180687.pdf * http://www.iamai.in/PRelease_detail.aspx?nid=3222&NMonth=11&NYear=2013 * McKinsey &Company Report, December 2012: Technology, Media, and Telecom Practice; Online and upcoming: The Internet’s impact on India
260M+*73.8M*
100K
INTERNET USERS (INDIA)Total Available
Market
SMARTPHONE USERSServiceable Available
MarketUrban & Over 25
USERS W/DCOur Current
Market Share
Large Pie available for the takingCONFIDENTIAL
Traction (Users)
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Acquiring 500+ users per day
50K users acquired400K unique video views; 100 hours of video is being watched every day
40% MoM
March April May June July August
21593056
4456
7215
10259
14257Users Acquired in last 6 months
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Traction (Revenues)
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35% MoM
Revenues since Jan ‘15 150 paying customers (including 3 major hospitals)
March April May June July August
5900083000
100000
160000
209000
287000Revenues in last 6 months (in INR)
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Business Model – Building user base is our first priority
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Core Offering Revenue Model
1. Healthcare Information Services (HealthTube services)
a. FREE for usersb. Subscriptions from partners*Partners subscribe to our HealthTube services to provide answers to the incoming user queries.
Healthcare Information ServicesAuthentic, credible and effective answers generate trust on the platform, thus leads to high transaction volume for other services and revenue channels.
Information services to users include : a. Video answers from Doctors b. Hangouts with Doctors c. Receiving personalized feed d. Discover the entire Video repository
* partners include doctors, hospitals ** launched when our demographic is attractive to advertisers and marketers in and outside the ecosystem
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2. Video Consultations (1:1) (HealthTube Plus services)
3. In-video ads**
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Current Revenues and Revenues in Pipeline
Pricing plan Launch Timing
Users Remain free (large user base is key revenue-generating asset)
Partners • INR 10000 per doctor (for 1year) • INR 600000 per hospital (for 1
year) • To be revised annually
1. HealthTube Services
Users (FREE)
Partners (Subscriptions)
Already live since Jan ‘15
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2. Video Consultations (Transactions)
3. In-Video Ads (Advertising)
• 10% convenience fee • To be revised annually
Live from Jun ’17
Live from Jun ’16
• PPV pricing set by free market auction
Current Revenues
Revenues in Pipeline (preliminary)Pricing plan Launch Timing
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Building for the next 1 BILLION
How will we change the world ? (Roadmap)
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Year 1
Year 2
Year 3
630K users ($500K
revenue)
1.6M users ($2.66M revenue)
5M users ($7.37M revenue)
Acquire Users – for video Q&A (Ask the Doctor)
Build Brand – Doctor – Patient hangouts on various health topics
Disruptive Tech - Doctors self-recording answers
Tap the middle of the pyramid - engage non-english speaking audience in metros by building solutions for those who have smartphones & don’t know how to use them!
Tap the bottom of the pyramid - Extend video consultations to rural and semi-urban population
Next Gen Tech - Build use cases for wearables from the vast content we’ve built
Insights & Analytics PlatformAd Platform
Spread more wings - Go Global
Launch 1st value added service - Video consultations in Bangalore
Spread wings - Go to more metros, Tier I and II cities
Non-linear content production - content platform to be opened up for anyone to upload content
Tap the bottom of the pyramid - Content in regional languages(Distributing HealthBoxes)
TeamSatish K Cheekala - Founder, CEO & CTO Early Employee & Software Engineer at Veveo, acquired by Rovi Corp. in 2014 Software Engineer at Microsoft
Manu Srikumar - CMO Sr. Marketing Manager of CareerBuilder IndiaMarketing Manager, on Leadership team at Freshersworld
Irfan Khan - VP Sales Zonal Manager (Karnataka & Goa) at Himalaya Pharma
Shekhar Gupta - Co-Founder, Managing DirectorCo-Founder, COO at D2L Pharma Research Solutions Pvt Ltd
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The team has the background, proven track record and vision to succeedhttps://doctorscircle.in/team
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Dr. Sreya Gupta - Co-Founder, COO Doctor with experience in both clinic & corporatesWorked with IMS, Genpact
Abhinaw Kumar - AVP Product Product Manager at SourceBits; Program Manager at WinshuttleWorked with Birlasoft, Infogain, Oracle in various engineering roles
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Hasa Samudrala - AVP Creative & ProductionProduct Manager at SourceBits; Program Manager at WinshuttleWorked with Birlasoft, Infogain, Oracle in various engineering roles
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Competitive Advantages
Our focus on credibility and personalization gives a competitive edge14
Short, 2-3 minute videos with lots of illustrations in common language
UNIQUE MODELEASE OF UNDERSTANDING
SWITCHING COSTS HIGH
CREDIBILITY 1st TO MARKET
These videos are not performed by actors or studio recorded, only by experts, Doctors
Machine learning systems learn every single user action, and provide a tailor-made video feed.
Ability to monetize content generation through partnerships
Service has high switching costs for partners as they can’t move in the middle of a project as their consumers have a sticky factor to our brand in the content
PERSONALIZATION
1st to introduce videos in India
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Thank You!
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Q & A“Fast forward five years, it's going to be video” - Mark
Zuckerberg
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