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We‘re the Google of Health

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Mission & Vision

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Be the True Ambassador of HealthCONFIDENTIAL

Our MISSION is to change the way the world has accessed health information, and healthcare eventually.

Our VISION is to become #1 trusted consumer health brand, touching millions of lives every day.

Problem

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There is no credible source and no succinct way for users to find healthcare information online.

• Searching online leads to less authentic and less credible information • Poor doctor:patient (1:1700) ratio makes doctor more and more inaccessible • Information available in text form is very difficult to understand

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Solution

A platform where users can get answers to all their health issues in the form of videos from doctors, which are :

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CREDIBLEDOCTORS add credibility and authenticity; no need to read

from unauthentic and unknown sources

EASY TO UNDERSTANDVIDEO ONLY format makes it easy to

understand

RELEVANTPERSONALIZED (with deep

learning) video feed coming from local experts

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Market Validation

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1 out of 20*

searches on Google are on Health

55%**

of mobile data traffic is VIDEO

* http://googleblog.blogspot.in/2015/02/health-info-knowledge-graph.html * * http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html http://www.who.int/macrohealth/action/NCMH_Burden%20of%20disease_(29%20Sep%202005).pdf

India will be the epi-center of all chronic and lifestyle diseasesCONFIDENTIAL

Market Size

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#This number is only considering India; but our product is global* http://www.bcgindia.com/documents/file180687.pdf * http://www.iamai.in/PRelease_detail.aspx?nid=3222&NMonth=11&NYear=2013 * McKinsey &Company Report, December 2012: Technology, Media, and Telecom Practice; Online and upcoming: The Internet’s impact on India

260M+*73.8M*

100K

INTERNET USERS (INDIA)Total Available

Market

SMARTPHONE USERSServiceable Available

MarketUrban & Over 25

USERS W/DCOur Current

Market Share

Large Pie available for the takingCONFIDENTIAL

Product

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Download our Android apphttp://drcl.in/userapp CONFIDENTIAL

Traction (Users)

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Acquiring 500+ users per day

50K users acquired400K unique video views; 100 hours of video is being watched every day

40% MoM

March April May June July August

21593056

4456

7215

10259

14257Users Acquired in last 6 months

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Traction (Revenues)

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35% MoM

Revenues since Jan ‘15 150 paying customers (including 3 major hospitals)

March April May June July August

5900083000

100000

160000

209000

287000Revenues in last 6 months (in INR)

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Business Model – Building user base is our first priority

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Core Offering Revenue Model

1. Healthcare Information Services (HealthTube services)

a. FREE for usersb. Subscriptions from partners*Partners subscribe to our HealthTube services to provide answers to the incoming user queries.

Healthcare Information ServicesAuthentic, credible and effective answers generate trust on the platform, thus leads to high transaction volume for other services and revenue channels.

Information services to users include : a. Video answers from Doctors b. Hangouts with Doctors c. Receiving personalized feed d. Discover the entire Video repository

* partners include doctors, hospitals ** launched when our demographic is attractive to advertisers and marketers in and outside the ecosystem

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2. Video Consultations (1:1) (HealthTube Plus services)

3. In-video ads**

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Current Revenues and Revenues in Pipeline

Pricing plan Launch Timing

Users Remain free (large user base is key revenue-generating asset)

Partners • INR 10000 per doctor (for 1year) • INR 600000 per hospital (for 1

year) • To be revised annually

1. HealthTube Services

Users (FREE)

Partners (Subscriptions)

Already live since Jan ‘15

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2. Video Consultations (Transactions)

3. In-Video Ads (Advertising)

• 10% convenience fee • To be revised annually

Live from Jun ’17

Live from Jun ’16

• PPV pricing set by free market auction

Current Revenues

Revenues in Pipeline (preliminary)Pricing plan Launch Timing

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Building for the next 1 BILLION

How will we change the world ? (Roadmap)

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Year 1

Year 2

Year 3

630K users ($500K

revenue)

1.6M users ($2.66M revenue)

5M users ($7.37M revenue)

Acquire Users – for video Q&A (Ask the Doctor)

Build Brand – Doctor – Patient hangouts on various health topics

Disruptive Tech - Doctors self-recording answers

Tap the middle of the pyramid - engage non-english speaking audience in metros by building solutions for those who have smartphones & don’t know how to use them!

Tap the bottom of the pyramid - Extend video consultations to rural and semi-urban population

Next Gen Tech - Build use cases for wearables from the vast content we’ve built

Insights & Analytics PlatformAd Platform

Spread more wings - Go Global

Launch 1st value added service - Video consultations in Bangalore

Spread wings - Go to more metros, Tier I and II cities

Non-linear content production - content platform to be opened up for anyone to upload content

Tap the bottom of the pyramid - Content in regional languages(Distributing HealthBoxes)

TeamSatish K Cheekala - Founder, CEO & CTO Early Employee & Software Engineer at Veveo, acquired by Rovi Corp. in 2014 Software Engineer at Microsoft

Manu Srikumar - CMO Sr. Marketing Manager of CareerBuilder IndiaMarketing Manager, on Leadership team at Freshersworld

Irfan Khan - VP Sales Zonal Manager (Karnataka & Goa) at Himalaya Pharma

Shekhar Gupta - Co-Founder, Managing DirectorCo-Founder, COO at D2L Pharma Research Solutions Pvt Ltd

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The team has the background, proven track record and vision to succeedhttps://doctorscircle.in/team

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Dr. Sreya Gupta - Co-Founder, COO Doctor with experience in both clinic & corporatesWorked with IMS, Genpact

Abhinaw Kumar - AVP Product Product Manager at SourceBits; Program Manager at WinshuttleWorked with Birlasoft, Infogain, Oracle in various engineering roles

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Hasa Samudrala - AVP Creative & ProductionProduct Manager at SourceBits; Program Manager at WinshuttleWorked with Birlasoft, Infogain, Oracle in various engineering roles

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Competitive Advantages

Our focus on credibility and personalization gives a competitive edge14

Short, 2-3 minute videos with lots of illustrations in common language

UNIQUE MODELEASE OF UNDERSTANDING

SWITCHING COSTS HIGH

CREDIBILITY 1st TO MARKET

These videos are not performed by actors or studio recorded, only by experts, Doctors

Machine learning systems learn every single user action, and provide a tailor-made video feed.

Ability to monetize content generation through partnerships

Service has high switching costs for partners as they can’t move in the middle of a project as their consumers have a sticky factor to our brand in the content

PERSONALIZATION

1st to introduce videos in India

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Thank You!

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Q & A“Fast forward five years, it's going to be video” - Mark

Zuckerberg

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