Download - Direct Marketing | Support Media
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![Page 1: Direct Marketing | Support Media](https://reader034.vdocuments.mx/reader034/viewer/2022051518/56815c31550346895dca11c0/html5/thumbnails/1.jpg)
DIRECT MARKETING | SUPPORT MEDIA
Matt ChunBhayrav Patel
![Page 2: Direct Marketing | Support Media](https://reader034.vdocuments.mx/reader034/viewer/2022051518/56815c31550346895dca11c0/html5/thumbnails/2.jpg)
TraditionalDIRECT MARKETING
![Page 3: Direct Marketing | Support Media](https://reader034.vdocuments.mx/reader034/viewer/2022051518/56815c31550346895dca11c0/html5/thumbnails/3.jpg)
DIRECT MARKETING Modification
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DIRECT MARKETING Modification
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DIRECT MARKETING Purpose
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SUPPORT MEDIA
4 different titles:
• Alternative media
• Below-the-line media
• Nonmeasured media
• Nontraditional media
Used to reach people in the target market that the primary media may not have reached,and to reinforce, or support, their messages.
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The Sitter poster would qualify as a type of small billboard out-of-home advertisement
Billboards account for 65% of OOH revenue
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Successful as Direct Marketing?
Successful as Support Media?
QUESTIONS