Objective

Results

Strategy

• Append thousands of attributes across both bureau and alt-bureau sources• Build targeting models to optimize customer value, including identifying qualifying customers• Analyze universe expansion opportunities via updated suppressions and deduping strategies

Direct Mail Improve funding rate for fast growing FinTech

2x-3x Mail Volume IncreaseDoubled the Available

Universe of Qualified Names

2x 25%Improved Funding Rates

Expand the limited available universe through the use of alternative credit sources for subprime consumersReplace scorecard methodology with targeting models