direct mail - datalab usa - targeting better...
TRANSCRIPT
Objective
Results
Strategy
• Append thousands of attributes across both bureau and alt-bureau sources• Build targeting models to optimize customer value, including identifying qualifying customers• Analyze universe expansion opportunities via updated suppressions and deduping strategies
Direct Mail Improve funding rate for fast growing FinTech
2x-3x Mail Volume IncreaseDoubled the Available
Universe of Qualified Names
2x 25%Improved Funding Rates
Expand the limited available universe through the use of alternative credit sources for subprime consumersReplace scorecard methodology with targeting models