Download - Digital takeaway talk
Transcript
The Times’ walled garden:The benefits of a closed
community
An old fashioned idea Photo courtesy of Bundesarchiv, Bild 183-77224-0001 / CC-BY-SA via Wikimedia
Engaged customers don’t leave
Photo courtesy of ilovebutter via Flickr
Photo courtesy of Virgin Media Press Office
Keeping subscribers is easier than
attracting new ones
Make the experience
special
Photo courtesy of Marlith via Wikimedia
An opportunity
Photo courtesy of Peter23 via Wikimedia
Our competitive advantage
Don’t believe me?