soap digital day talk 2008
Post on 18-Oct-2014
1.149 views
DESCRIPTION
TRANSCRIPT
MY EXPERIENCE AT CANNESAshley
RingroseCo Founder
Soap Creative Australia
“With great power comes great responsibility” Stan Lee
With so many ways to use technology it can become daunting to know
where to start.
The best place to start is a good idea.
Cannes 2008Work that got me excited*
*And jealous
Virgin Bets
Lean Mean Fighting Machine [UK]Agency:
Best part of being on the Cannes jury
Talking about other people’s work
Best part of being on the Cannes jury
Networking
Best part of being on the Cannes jury
Inspiration
Best part of being on the Cannes jury
The desserts
Best part of being on the Cannes jury
Case study videos (not too
large)
Remove Getty watermarks
Tips for Cannes Entrants 2009
Important to note
Lean Mean Fighting Machine [UK]Agency:
THE DIGITAL MARKET circa 2008
The web is only
days old
THE DIGITAL MARKET
(circa 2008)
THE DIGITAL MARKET
(circa 2008)
Media Agencies vs Creative Agencies
THE DIGITAL MARKET
(circa 2008)
Traditional Agencies vs Digital Agencies
THE DIGITAL MARKET
(circa 2008)
Network Agencies vs Indie Agencies
Web 2.0 logos from Stabilo Boss
Less emphasis on the brand sites
THE DIGITAL MARKET
(circa 2008)
Web 2.0 logos from Stabilo Boss
Less emphasis on the brand sites
And more brand touch points
THE DIGITAL MARKET
(circa 2008)
Web 2.0 logos from Stabilo Boss
THE DIGITAL MARKET
(circa 2008)
THE DIGITAL MARKET
(circa 2008)
Real Mobile Web
*Insight Stolen from Far Far’s Cannes Workshop
Traditional Advertising = 10 Pin Bowling
THE DIGITAL MARKET
(circa 2008)
Digital Advertising = Pinball
*Insight Stolen from Far Far’s Cannes Workshop
THE DIGITAL MARKET
(circa 2008)
And media?
THE DIGITAL MARKET
(circa 2008)
And now for a test
THE DIGITAL MARKET
(circa 2008)
Muito obrigado!This presentation will be available on
www.bannerblog.com.au
soon