DS CLUB

The Digital Signage Agora for Marketers & Technologists

D i g i t a l S i g n a g e C l u b . c o m

SOME HINTSGlobal Digital Signage (ds) market in 2017 will reach B$13,8

B$13,8

N

SW

USA, China & Europe are the leaders

DS is still in the marketing push phaseMarketers are more & more

interested (pull phase)The market is lead by the advertising

demandMore than 1.000 providers worldwide

…and a lack of standards, methods and professionalism

• A lot of concurrence instead of team spirit

• M2M is landing into the DS market, incrementing providers

• Mobile convergence is going to be a reality for interactivity

WHAT’S THE PURPOSE• The Digital Signage Club is a place

for all DS professionals that look for information, news, tools, hiring, documents, directory, methods, RFPs and many other stuff DSC’s moderators

are at the service of providers and clients

The idea is that the club is virtually owned by the providers and the members, they must shape their club at their taste.

It’s the place that both providers and members will exchange requirements and solutions

In conclusion is the place to increase the business and improve the client’s satisfaction

The main objective is to easy the communication between the providers and the clients but also amongst them

ORGANIZATION

DS Club

Providers

DirectoryMembership for

Individuals

Members

RFPs Library

Advertising, SponsoringBlog

Tools Customer Service CentreProviders

Common Areas Marketers

& Others

PROVIDER• The Provider area is mainly built around the

directory.• A provider can provide all the information

that he wants• Three main groups of providers:

– DS Providers– Advertising providers (media agencies & owners)– Events (any company organizing DS events)

• A provider may also be a member• A provider as everybody has access to the

blog and advertising services.

MEMBER• The member area is built around the needs from the marketers• Before becoming a member, there is a visitor’s status for any individual that

logs into DSC

The visitor can become a member clicking on the member login (upper right)

A member has access to the member’s areaIf a member wants to have a full access to the facilities (e.g.: Customer Service Centre), then he needs to become a Premium member (it cost 4€ a month)

MEMBER’S AREA

Document zone: For the ones interested to look for a document on a specific subject. The differentiator, is that anyone can propose subjects and could be even sponsored by one of our registered company.

Tool box: Here you’ll find a series of tools that can be used to calculate the TCO, CPM, GRP and so on. Here again a tool could be sponsored.

RFP: A company interested in this market could leave its own RFP/ RFI / RFQ and be visible by a selected number of our providers (selected thru their credentials) that will meet clients criteria (e.g.: geography)

Customer service center: It is a service offered only to the Premium members that would like to get answers to their questions whatever they could be technical, marketing, content, installation… So far this service is offered only thru the email but in short it will be thru a call center.

HIRINGThe candidate can deposit his CV on

the database and would cross the box confidential or not giving the

visibility that he wantsHiring can be used by two profiles: the candidate or the hiring company

The company would be able to deposit its offers to the database (there is a cost for such a service)

Once that done, the company can receive directly the candidate interest or the other way around

• I need to make some marketing research• I need to find a specific provider for my project• I need to know the providers on my

geographical zone.• I need to find a partner in a specific country• I have a project and would like some providers

to tell me how to collaborate• I have an announcement for the market• I want more visibility for my commercial

documentation• I have to hire a specialist• I need some tools for my projects• I need to be certified • I want to be assessed by an expert on my

strategies.• I want to be sponsored• I want to advertise my company• I need an immediate assessment• I need some marketing information on the DS • I want to share information from my project in

order to solve a problem• What are the mandatory’s field in a project

that we don’t have to forget

FREQUENT USE

DS CLUB

@ClubSignage