Download - Digital / Online Marketing
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Digital / Online Marketing
@rsenthilkumarLead Digital & Sales Strategy / Head – Operations – mcube advertising LLC
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Geography is now
History…
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Its one world…there’s no barrier in the online world…
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Spot the difference?
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Spot the difference?
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One of the first ads by Coca Cola!
and yes we have come a long way!
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So what’s changed?
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TelevisionCable & DTHPressRadioCinema
539MILLION
448MILLION
349MILLION
158MILLION
76MILLION
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MOBILE
7th MASS MEDIA
1500s:
PRINTING
1900s:
RECORDING
1910s: CINEMA 1920s: RADIO
1950s: TV 1990s:
INTERNET
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180,000,000INTERNET USERS
12%INTERNET PENETRATION
India users data
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Age wise online population
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Spends an average 14.5 hrs/month
75% internet users between 15-34
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social networking - 85%search - 87%
sports - 40%travel - 40%
retail - 54%
What they are doing online…
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India Internet Traffic: Desktop v/s Mobile
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Mobile Users estimated
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Search on key word – narendra modi
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Search on key word - rahul gandhi
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Search results
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Social Media Numbers
* Above 18 years of age / Source: Industry Est/ Socialbakers.com
82 M82 M
31 M31 M
18 M18 M
22 M22 M
34 M34 M
Conversations are social!
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876.02 MillionMobile Subscribers 72%
Overall penetration
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APAC accounts for 40% of internet data traffic
Opportunity for Apps
developers / VAS
providers…
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That brings us to the targeting!The people who we need to talk to!
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From inform to engage!
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Coca Cola Shadow campaign
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Digital first has come to stay!
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Airtel Champions League
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Be realtime!
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Facebook Status change
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Going online/social isn’t a choice anymore!
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Marathon goes digital!
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Retail goes digital!
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TESCO
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Suzlon PALS
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Some misses & unlikes!
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Possibilities are endless!
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Q&A