parachute digital marketing & online fundraising
TRANSCRIPT
Is it time to dive into digital? 7 January 2015
We’re on a mission to give every donor a great online
experience.
What we do for you
Our results: 25,000+ new supporters 955 new regular givers 29% lower $CPA than F2F 92% first gift completion (only 3% cancellation)
Doubled donor retention 1.74 ROI in Year 1
A new donor acquisition channel
Don’t get left behind. Dive into digital today.
Emailcommunications
Direct MailSMS
Community engagement
Email nurturejourney
Onlineconversion
Telephone conversation
Mop up with Email cash appeal
Appeal?
Digital leads
How to acquire & retain new donors:
15% lower $CPA than
F2F
300% higher first gift
completion
Better donor retention at 6 months
Break even Year 1
“By following Parachute Digital’s guidance we have gained hundreds of new regular giving donors in the last six months. Their insistence on integrating digital communications with our traditional fundraising channels has delivered excellent results for The Wilderness Society. For us, online fundraising is producing higher quality donors at a lower cost. We couldn’t be more delighted.” Cath Hoban, Director of Marketing & Fundraising at The Wilderness Society Inc.
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Our Promise
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Content is King
Grand Canyon: http://youtu.be/aJWdsfgWL9Q
Y
Data behavioural analysis
UNSW ENGINEERING WEBSITE USER RESEARCHER DR BADIA MOHANDES
Age: 43
Technology usage: PC, tablet
Access environments: UNSW campus, home
Social media usage: LinkedIn user
WHAT BADIA NEEDS FROM THE WEBSITE
We've got big plans this year and I want the website to be a tool for attracting
funding, partnerships and commercial opportunities.
We need current content for the website – case studies, project updates, report
publishing, etc – but it's hard to find the time for this updating process.
I want the website to clearly outline our industry objectives and invite industry to
contact us.
I need PhD students to help us further our research. I see a lot of unqualified
applicants but am also on the lookout for the right ones.
Keeping my staff profile updated on a regular basis is another requirement I need to
stay on top of.
BADIA SEES THE WEBSITE AS A KEY TOOL FOR SUPPORTING HER RESEARCH
It's 5:00 and Badia is still working on the website content. She had put aside an hour this
afternoon for updating and it has taken her more than two. Everything takes so much longer
than you think, she reflects.
At the beginning of the year Badia and her team decided they would spend more time
updating the website. As a constant presence showcasing their work to the outside world, the
time investment makes sense.
Last week, Badia sent out an email asking for content contributions and this afternoon she
compiled the best material and sent it to the school's digital champion. She feels satisfied with
her efforts. This month they managed to supply updates on all their projects as well as a
number of images and publications, and a short update for the school's LinkedIn group.
After sending the content, she rises for a drink of water. Time to start wrapping up the day
before it's over. Checking her incoming email, she notices three new postgraduate research
About us
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