Transcript
Page 1: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

Episode 21: Google Analytics (Part 4)

Page 2: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations
Page 3: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”

Who Am I?

Page 4: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

This Week’s Focus Topic…

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Your Goal:

• Get ONE Idea

• Act On That ONE Idea

• Repeat!

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“A Beginners Guide To Google Analytics”

(Part 4: What Results Am I Getting?)

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Why Should You Care?Because Today You’ll Discover…

• How To Setup Goals

• Which Pages Are Converting

• How To Setup Ecommerce Reports

• What Traffic Sources Create Results

• And more…

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Conversions: “What Results Am I Getting?”

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Goals: Start Here!

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How To Setup Goals

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How To Setup Goals

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How To Setup Goals

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How To Setup Goals

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How To Setup Goals

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How To Setup Goals

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How To Setup Goals

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How To Setup Goals

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Ecommerce: Requires Setup…

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How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

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How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

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How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

Page 23: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

Page 24: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

Page 25: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

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How To Setup Ecommerce

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How To Setup Ecommerce

“Google” your shopping cart & “ecommerce google analytics”

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Multi-Channel: All Steps Are Here

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Attribution: To Find Your ROI

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What Was Your One Idea?• Setting Goals?

• Ecommerce?

• Multi-Channel Funnels?

• Action Brings Results!

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Click Here To Watch The Recording Of This Episode


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