digital marketing this week episode 21 - google analytics part 4: conversations

31
Episode 21: Google Analytics (Part 4)

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In this episode of Digital Marketing This Week, we talk about Conversions in the realm of Google Analytics. One of the reasons why you want to learn how to use Google Analytics is because you want to know if you're hitting your goals or not (and how far you are from hitting these goals or what is causing for you not to hit your goals). Learn all about Google Analytics Conversions reporting here!

TRANSCRIPT

Page 1: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

Episode 21: Google Analytics (Part 4)

Page 2: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations
Page 3: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”

Who Am I?

Page 4: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

This Week’s Focus Topic…

Page 5: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

Your Goal:

• Get ONE Idea

• Act On That ONE Idea

• Repeat!

Page 6: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations
Page 7: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

“A Beginners Guide To Google Analytics”

(Part 4: What Results Am I Getting?)

Page 8: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

Why Should You Care?Because Today You’ll Discover…

• How To Setup Goals

• Which Pages Are Converting

• How To Setup Ecommerce Reports

• What Traffic Sources Create Results

• And more…

Page 9: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

Conversions: “What Results Am I Getting?”

Page 10: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

Goals: Start Here!

Page 11: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Goals

Page 12: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Goals

Page 13: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Goals

Page 14: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Goals

Page 15: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Goals

Page 16: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Goals

Page 17: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Goals

Page 18: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Goals

Page 19: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

Ecommerce: Requires Setup…

Page 20: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

Page 21: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

Page 22: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

Page 23: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

Page 24: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

Page 25: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Ecommerce

https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce

Page 26: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Ecommerce

Page 27: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

How To Setup Ecommerce

“Google” your shopping cart & “ecommerce google analytics”

Page 28: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

Multi-Channel: All Steps Are Here

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Attribution: To Find Your ROI

Page 30: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

What Was Your One Idea?• Setting Goals?

• Ecommerce?

• Multi-Channel Funnels?

• Action Brings Results!

Page 31: Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations

Click Here To Watch The Recording Of This Episode