Transcript
![Page 1: Digital Immigrants STRATFOR Age Demo: – 51-55: 12% – 56-60: 23 % – >=60: 28% (!!) – TOTAL: 63% above 50 Age is not a factor, engagement is… Preferred method](https://reader035.vdocuments.mx/reader035/viewer/2022070413/5697bfa11a28abf838c95bff/html5/thumbnails/1.jpg)
Digital Immigrants
• STRATFOR Age Demo:– 51-55: 12%– 56-60: 23 %– >=60: 28% (!!)– TOTAL: 63% above 50
• Age is not a factor, engagement is…
• Preferred method– Print out: 19%– Website: 29%– Email: 67% (!!)
![Page 2: Digital Immigrants STRATFOR Age Demo: – 51-55: 12% – 56-60: 23 % – >=60: 28% (!!) – TOTAL: 63% above 50 Age is not a factor, engagement is… Preferred method](https://reader035.vdocuments.mx/reader035/viewer/2022070413/5697bfa11a28abf838c95bff/html5/thumbnails/2.jpg)
Email = Social Network
![Page 3: Digital Immigrants STRATFOR Age Demo: – 51-55: 12% – 56-60: 23 % – >=60: 28% (!!) – TOTAL: 63% above 50 Age is not a factor, engagement is… Preferred method](https://reader035.vdocuments.mx/reader035/viewer/2022070413/5697bfa11a28abf838c95bff/html5/thumbnails/3.jpg)
Few online niches
Also – Funny videos , ex-professional topics (military, political)
Love to search
![Page 4: Digital Immigrants STRATFOR Age Demo: – 51-55: 12% – 56-60: 23 % – >=60: 28% (!!) – TOTAL: 63% above 50 Age is not a factor, engagement is… Preferred method](https://reader035.vdocuments.mx/reader035/viewer/2022070413/5697bfa11a28abf838c95bff/html5/thumbnails/4.jpg)
Direct mail still works for >50
• Get demo info• Get home address• Send direct mail• “Go online and join”• Stress safety and
security (ebillme.com)
![Page 5: Digital Immigrants STRATFOR Age Demo: – 51-55: 12% – 56-60: 23 % – >=60: 28% (!!) – TOTAL: 63% above 50 Age is not a factor, engagement is… Preferred method](https://reader035.vdocuments.mx/reader035/viewer/2022070413/5697bfa11a28abf838c95bff/html5/thumbnails/5.jpg)
Info gathering campaign
• Email campaign: ‘Give us your feedback’
• Fill out survey in Eloqua • Get a gift– Stress ball $1/ea– Bag print $1.30/ea– Office supply ?
• With gift in mail comes a postcard