Digital Immigrants

• STRATFOR Age Demo:– 51-55: 12%– 56-60: 23 %– >=60: 28% (!!)– TOTAL: 63% above 50

• Age is not a factor, engagement is…

• Preferred method– Print out: 19%– Website: 29%– Email: 67% (!!)

Email = Social Network

Few online niches

Also – Funny videos , ex-professional topics (military, political)

Love to search

Direct mail still works for >50

• Get demo info• Get home address• Send direct mail• “Go online and join”• Stress safety and

security (ebillme.com)

Info gathering campaign

• Email campaign: ‘Give us your feedback’

• Fill out survey in Eloqua • Get a gift– Stress ball $1/ea– Bag print $1.30/ea– Office supply ?

• With gift in mail comes a postcard