DEVELOPING AND DISTRIBUTING CONTENT USING SOCIAL MEDIAHow Social Networks Can Help Fuel Your Content Strategy
Alison Driscoll
What is Social Media?
• Internet based tools for the creation, distribution and discussion of content by individuals.
• A collection of sites that are based on user participation and user generated content (UGC).
• Online technologies and practices that people use to share opinions, insights, experiences and perspectives with each other.
WHAT IS SOCIAL MEDIA?
Facebook Pages
• Vanity URLs now open to everyone: http://www.facebook.com/vspink
• 99% of online retailers plan to have a Facebook Page.
Facebook Applications
Use applications to promote external content and drive to site.
- Static FBML- Profile Box- Posted Items Pro- Facebook Flash- Extended Info- Blog RSS Reader- Custom Applications- Involver- Notes
Exclusive Facebook Content
Create and promote samples, freebies, contests and trials early or exclusively to Facebook fans.
- Sprout Publisher- AppBank- Static FBML- Custom Applications
Facebook Search
• Utilize SEO principles to rank in internal Facebook search, expanded Facebook web search and traditional organic listings. • Cross-promote and make content accessible through multiple channels.
Follow (and Get Followed) On Twitter
Find relevant people using Twitter directories:- We Follow- Twellow- Suggested Users- Tracking Twitter- Twitalyzer- Social Brand Index- Twitter Lists
Crowdsource Content on Twitter
• Interact, don’t just broadcast.
• Use Twitter to check the pulse of your target market and Tweet about your brand, as well as industry-related or interesting articles.
• Reply and engage with people; ReTweet cool information.
• Create content around Twitter conversations and trending topics.
Exclusive Twitter Content
• Develop Twitter-based promotions or add a Twitter component to ongoing marketing activities.
• Use follower feedback for future content ideas.
MySpace
Well-suited for uploading media; seen as a social network more for musicians than average users or brands.
MySpace
Good platform and support for audio and video; much younger user base.
About Me
BlogAlisonDriscoll.com
Facebook ProfileFacebook.com/alisond
Twitter@alisond
LinkedInLinkedIn.com/in/AlisonDriscoll
