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Page 1: “Developing a Step-by-Step Checklist for Content Creation in Different Formats”

Creative Content: Why Checklists Matter

Ahava LeibtagAha Media Group, LLC

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ELUSIVE

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EFFECTIVE

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HOW WE GET GOOD @RELATIONSHIPS

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REPEATABLE FRAMEWORK

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Content Value

• Can users find the content they need?• Can they read the content?• Can they understand the content?• Will they act on the content?• Will they share the content?

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How to Use the Checklist Effectively

• Personalize it for your organization• Change it for different content types• Distribute it within the organization• Update it (h1, h2 tags, etc…) when there are

industry changes

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Questions, Conversations, Thoughts?

Ahava Leibtag

Aha Media Group, LLC

[email protected]

Twitter: ahavaL

mailto:[email protected]

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