“developing a step-by-step checklist for content creation in different formats”
DESCRIPTION
Content Marketing World 2011 “Developing a Step-by-Step Checklist for Content Creation in Different Formats” Ahava Leibtag, Principal, AHA Media Group The Creating Valuable Content Checklist has been highly popular with content marketers. What is the goal of using the checklist? Can it interfere with creativity? Should organizations adapt the checklist for their own use or for other content types, like podcasts or video? You will learn how to effectively use the checklist as well as adapt checklists for your own organizations and for different content types.TRANSCRIPT
Creative Content: Why Checklists Matter
Ahava LeibtagAha Media Group, LLC
ELUSIVE
EFFECTIVE
HOW WE GET GOOD @RELATIONSHIPS
REPEATABLE FRAMEWORK
Content Value
• Can users find the content they need?• Can they read the content?• Can they understand the content?• Will they act on the content?• Will they share the content?
How to Use the Checklist Effectively
• Personalize it for your organization• Change it for different content types• Distribute it within the organization• Update it (h1, h2 tags, etc…) when there are
industry changes
Questions, Conversations, Thoughts?
Ahava Leibtag
Aha Media Group, LLC
Twitter: ahavaL