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Delaware’s Green Industry
October 24, 2016
Tracy Wootten & Valann Budischak
PLSC 167
Delaware’s Green Industry
2014 Horticultural Product Sales
$21,774,000
USDA National Agricultural Statistics Service2014 Census of Horticultural Specialties
What/Who is the Green Industry?
Producers
Retailers
Landscapers
Land Managers
Golf Courses
Suppliers – Equipment & Other
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Nursery Production Includes:
Containerized – 62.4%
B & B – 28.7%
Bare root – 13.3%
Field grow bag – 4.4%
Balled and potted – 4.9%
In-ground containers – 5.4%
Other – 14.0%
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What are they producing?Description of Crop Groups
Floriculture crops – bedding/garden plants, cut cultivated greens, cut flower, potted flowering plants, foliage plants, and propagative floriculture material.
Nursery crops – broadleaf evergreens, coniferous evergreens, deciduous shade trees, deciduous flowering trees, deciduous shrubs and other ornamentals, fruit and nut plants for home use, cut and to-be-cut Christmas tees, and propagation material or lining-out stock
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Cut flowers grown in greenhouse for sale to local florist
Delaware Florists
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Floriculture and Nursery Crops –Description of Crop Groups
Floriculture crops – bedding/garden plants, cut cultivated greens, cut flower, potted flowering plants, foliage plants, and propagative floriculture material.
Nursery crops – broadleaf evergreens, coniferous evergreens, deciduous shade trees, deciduous flowering trees, deciduous shrubs and other ornamentals, fruit and nut plants for home use, cut and to-be-cut Christmas tees, and propagation material or lining-out stock
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Delaware Christmas Tree Growers Association
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Sod or Turf Production
Grower Sales
Nursery Crops $ 8.0 billion
Floriculture Crops $ 4.8 billion
Total $13.8 billion
USDA National Agricultural Statistics Service2014 Census of Horticultural Specialties
Grower Cash Receipts
Nursery Stock $6.1 billion
Bedding/Garden Plants $3.3 billion
Sod Harvested $1.2 billion
Potted Flowering Plants $1.3 billion
Mushrooms $798 million
Total other $840 million
Total $13.8 billion
USDA National Agricultural Statistics Service2014 Census of Horticultural Specialties
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Delaware Cash Receipts ofGreenhouse/Nursery
2008 = $16,615,000
2010 = $18,200,000
2012 = $19,480,000
2014 = $21,774,000
What/Who is the Green Industry?
Retailers
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Percent of Households Buying Lawn & Garden ProductsVendor %
Garden center 51%
Mass merchandiser 36%
Home center 22%
Supermarket 17%
U.S. Retail Expenditures
Item Billion $ Per Capita
Cut flowers and greens 6.5 $26.80
Flowering potted plants 3.4 $12.80
Foliage Plants 2.9 $10.90
Bedding Plants 2.6 $9.90
Environmental Horticulture 21.2 $79.90
Total 37.2 $140
Source: Floriculture & Environmental Horticulture, Oct. 1997.
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Landscapers – What do they do?
Landscape, Design, Build, & Maintain
Mowing
Invasive Control
Fertilization
Hardscaping (outdoor living spaces, patios, kitchen)
Stormwater Management (bioswales, ponds, rain gardens)
Lighting
Irrigation
Water Features
Tree Health
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Tree Removal, Pruning and Health
Land Managers
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The bald cypress is a wetland tree adapted to areas of calm, shallow standing water. Trap Pond is the northernmost extensive natural stand of bald cypress on the Eastern seaboard of the United States.
STATE PARKS & FOREST
http://commons.wikimedia.org/wiki/File:Bald_Cypress.JPG
DelDOT = Largest Landholder in the State
Doing something
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Doing minimal invasive management
Doing nothing
Invasive Weeds – Japanese Knotweed
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Maintenance along railroad tracks
Rain Gardens and Bioswales – Improve water quality by filtering runoff
Sports Fields – Schools, Cities, Little League, Sport Complexes – more?
Cool Season vs Warm Season Grasses
Synthetic Turf
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Green Industry and Agriculture in Schools
Windbreaks and Privacy Screens for Poultry Houses
Plants to use, spacing, installation and maintenance
City and Towns Parks & Recreation
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Golf Courses
Baywood Greens
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What/Who is the Green Industry?
Suppliers
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Greenhouses
Greenhouse Supplies
Pots, plants, fans, irrigation, plastic to cover greenhouse, shade cloth, benches, thermostats, hoses, fertilizer, heaters, weed, insect & disease control, employees, advertising, labels, delivery trucks, insurance, sticky cards for monitoring insect pest, more?
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Irrigation - Installation & Maintenance
Top Soil, Compost, Mulch, etc.
Recap
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Licensed DE Nursery Industry Businesses
Licensed Nursery Businesses 375
# of Licensed Outlets 704
Broker/Distribution Center 6
Chain Store 243
Florist 33
Container/Field Grower 87
Fundraiser Sales 7
Garden Center 112
Greenhouse 82
Holiday Temporary 51
Landscaper 24
Mail Order 2
Retail Christmas Trees 9
Roadside Market 48
The Nursery and Nursery Stock Law requires that any place where nursery stock is produced or any person who acquires plant material to resell or distribute, must hold a valid Nursery Industry License for each sales location prior to initiating business operations.
The DNLA is a non-profit trade organizationserving Delaware's horticultural relatedbusinesses and the companies that supply them.The DNLA's missions is to advance the commoninterest of its members and to promote the use,and enhance the quality, of the products andskills of the green industry.
Other Jobs Related to Horticultural Businesses
AccountingTransportation – GPS tracking, vehicle maintenancePayrollCommunications – with customers and vendors
Advertising – traditional, social media Employees – hiring, firing, part-time, full-timeInventory - current and future projectionsEstimating Sub-contractorsLegal Risk Management
http://jobboard.hortjobs.com/JobSeeker/Jobs.aspx
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Small State – Working Together
Small size is an advantage - many educational and regulatory agencies work well together to enhance the Delaware Landscape
Certifies homeowners & lawn care companies that follow environmentally‐
friendly best practices in fertilizer application while educating homeowners
on these best practices.
“Healthy Lawns, Healthy Waters”
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Not a regulatory program
“Healthy Lawns, Healthy Waters”
VOLUNTARY CERTIFICATION PROGRAM
Livable Lawns goal:
Protect our environment by educating others:
•Right product•Right quantity•Right time
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Livable Lawns Healthy Lawn Statement
• Test my soil once every three years to determine the specific needs of the lawn. More Info
• Apply nitrogen based on the guidelines given in the table, if needed. Fertilizer Chart
• If soil test results show phosphorus levels above optimum, I will not apply phosphorus. If phosphorus is recommended by a soil test, I will apply no more than 1 lb/1000 sq ft per application per year.
• Do not apply fertilizer between June 16 – August 14 or December 7 and February 15.
• Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains.
• Do not apply fertilizer within 15 feet of waterways.
• Record the pounds of nutrients applied to my lawn and dates applied.
• Watch Livable Lawns video “The ABC’s of Purchasing Fertilizer and How to Apply it
Questions?