delaware’s green industry · • keep fertilizer and grass clippings off sidewalks, driveways,...

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10/30/2016 1 Delaware’s Green Industry October 24, 2016 Tracy Wootten & Valann Budischak PLSC 167 Delaware’s Green Industry 2014 Horticultural Product Sales $21,774,000 USDA National Agricultural Statistics Service 2014 Census of Horticultural Specialties What/Who is the Green Industry? Producers Retailers Landscapers Land Managers Golf Courses Suppliers – Equipment & Other

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Page 1: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Delaware’s Green Industry

October 24, 2016

Tracy Wootten & Valann Budischak

PLSC 167

Delaware’s Green Industry

2014 Horticultural Product Sales

$21,774,000

USDA National Agricultural Statistics Service2014 Census of Horticultural Specialties

What/Who is the Green Industry?

Producers

Retailers

Landscapers

Land Managers

Golf Courses

Suppliers – Equipment & Other

Page 2: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Nursery Production Includes:

Containerized – 62.4%

B & B – 28.7%

Bare root – 13.3%

Field grow bag – 4.4%

Balled and potted – 4.9%

In-ground containers – 5.4%

Other – 14.0%

Page 3: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Page 4: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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What are they producing?Description of Crop Groups

Floriculture crops – bedding/garden plants, cut cultivated greens, cut flower, potted flowering plants, foliage plants, and propagative floriculture material.

Nursery crops – broadleaf evergreens, coniferous evergreens, deciduous shade trees, deciduous flowering trees, deciduous shrubs and other ornamentals, fruit and nut plants for home use, cut and to-be-cut Christmas tees, and propagation material or lining-out stock

Page 5: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Cut flowers grown in greenhouse for sale to local florist

Delaware Florists

Page 6: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Floriculture and Nursery Crops –Description of Crop Groups

Floriculture crops – bedding/garden plants, cut cultivated greens, cut flower, potted flowering plants, foliage plants, and propagative floriculture material.

Nursery crops – broadleaf evergreens, coniferous evergreens, deciduous shade trees, deciduous flowering trees, deciduous shrubs and other ornamentals, fruit and nut plants for home use, cut and to-be-cut Christmas tees, and propagation material or lining-out stock

Page 7: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Page 8: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Delaware Christmas Tree Growers Association

Page 9: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Sod or Turf Production

Grower Sales

Nursery Crops $ 8.0 billion

Floriculture Crops $ 4.8 billion

Total $13.8 billion

USDA National Agricultural Statistics Service2014 Census of Horticultural Specialties

Grower Cash Receipts

Nursery Stock $6.1 billion

Bedding/Garden Plants $3.3 billion

Sod Harvested $1.2 billion

Potted Flowering Plants $1.3 billion

Mushrooms $798 million

Total other $840 million

Total $13.8 billion

USDA National Agricultural Statistics Service2014 Census of Horticultural Specialties

Page 10: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Delaware Cash Receipts ofGreenhouse/Nursery

2008 = $16,615,000

2010 = $18,200,000

2012 = $19,480,000

2014 = $21,774,000

What/Who is the Green Industry?

Retailers

Page 11: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Page 12: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Page 13: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Page 14: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Page 15: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Percent of Households Buying Lawn & Garden ProductsVendor %

Garden center 51%

Mass merchandiser 36%

Home center 22%

Supermarket 17%

U.S. Retail Expenditures

Item Billion $ Per Capita

Cut flowers and greens 6.5 $26.80

Flowering potted plants 3.4 $12.80

Foliage Plants 2.9 $10.90

Bedding Plants 2.6 $9.90

Environmental Horticulture 21.2 $79.90

Total 37.2 $140

Source: Floriculture & Environmental Horticulture, Oct. 1997.

Page 16: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Landscapers – What do they do?

Landscape, Design, Build, & Maintain

Mowing

Invasive Control

Fertilization

Hardscaping (outdoor living spaces, patios, kitchen)

Stormwater Management (bioswales, ponds, rain gardens)

Lighting

Irrigation

Water Features

Tree Health

Page 17: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Page 18: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Page 19: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Tree Removal, Pruning and Health

Land Managers

Page 20: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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The bald cypress is a wetland tree adapted to areas of calm, shallow standing water. Trap Pond is the northernmost extensive natural stand of bald cypress on the Eastern seaboard of the United States.

STATE PARKS & FOREST

http://commons.wikimedia.org/wiki/File:Bald_Cypress.JPG

DelDOT = Largest Landholder in the State

Doing something

Page 21: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Doing minimal invasive management

Doing nothing

Invasive Weeds – Japanese Knotweed

Page 22: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Maintenance along railroad tracks

Rain Gardens and Bioswales – Improve water quality by filtering runoff

Sports Fields – Schools, Cities, Little League, Sport Complexes – more?

Cool Season vs Warm Season Grasses

Synthetic Turf

Page 23: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Green Industry and Agriculture in Schools

Windbreaks and Privacy Screens for Poultry Houses

Plants to use, spacing, installation and maintenance

City and Towns Parks & Recreation

Page 24: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Golf Courses

Baywood Greens

Page 25: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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What/Who is the Green Industry?

Suppliers

Page 26: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Greenhouses

Greenhouse Supplies

Pots, plants, fans, irrigation, plastic to cover greenhouse, shade cloth,  benches, thermostats, hoses, fertilizer, heaters, weed, insect & disease control, employees, advertising, labels,  delivery trucks, insurance, sticky cards for monitoring insect pest,  more? 

Page 27: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Irrigation - Installation & Maintenance

Top Soil, Compost, Mulch, etc.

Recap

Page 28: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Licensed DE Nursery Industry Businesses

Licensed Nursery Businesses 375

# of Licensed Outlets 704

Broker/Distribution Center 6

Chain Store 243

Florist 33

Container/Field Grower 87

Fundraiser Sales 7

Garden Center 112

Greenhouse 82

Holiday Temporary 51

Landscaper 24

Mail Order 2

Retail Christmas Trees 9

Roadside Market 48

The Nursery and Nursery Stock Law requires that any place where nursery stock is produced or any person who acquires plant material to resell or distribute, must hold a valid Nursery Industry License for each sales location prior to initiating business operations.

The DNLA is a non-profit trade organizationserving Delaware's horticultural relatedbusinesses and the companies that supply them.The DNLA's missions is to advance the commoninterest of its members and to promote the use,and enhance the quality, of the products andskills of the green industry.

Other Jobs Related to Horticultural Businesses

AccountingTransportation – GPS tracking, vehicle maintenancePayrollCommunications – with customers and vendors

Advertising – traditional, social media Employees – hiring, firing, part-time, full-timeInventory - current and future projectionsEstimating Sub-contractorsLegal Risk Management

http://jobboard.hortjobs.com/JobSeeker/Jobs.aspx

Page 29: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Small State – Working Together

Small size is an advantage - many educational and regulatory agencies work well together to enhance the Delaware Landscape

Certifies homeowners & lawn care companies that follow environmentally‐

friendly best practices in fertilizer application while educating homeowners 

on these best practices. 

“Healthy Lawns, Healthy Waters”

Page 30: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Not a regulatory program

“Healthy Lawns, Healthy Waters”

VOLUNTARY CERTIFICATION PROGRAM

Livable Lawns goal:

Protect our environment by educating others:

•Right product•Right quantity•Right time

Page 31: Delaware’s Green Industry · • Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains. • Do not apply fertilizer within 15 feet of waterways

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Livable Lawns Healthy Lawn Statement

• Test my soil once every three years to determine the specific needs of the lawn. More Info

• Apply nitrogen based on the guidelines given in the table, if needed. Fertilizer Chart

• If soil test results show phosphorus levels above optimum, I will not apply phosphorus. If phosphorus is recommended by a soil test, I will apply no more than 1 lb/1000 sq ft per application per year.

• Do not apply fertilizer between June 16 – August 14 or December 7 and February 15.

• Keep fertilizer and grass clippings off sidewalks, driveways, streets and storm drains.

• Do not apply fertilizer within 15 feet of waterways.

• Record the pounds of nutrients applied to my lawn and dates applied.

• Watch Livable Lawns video “The ABC’s of Purchasing Fertilizer and How to Apply it

Questions?