Download - Death of a Design: 5 Stages of Grief
Raschel IarocciLead Experience Architect
888.310.5327
• Responsible for all things UX, from research through experience design
• Currently focusing in the healthcare space
at EffectiveUI
@rascheliarocci
#1Denial
"This participant is just a weirdo, an outlier, the next will be better.”1
"It’s not that bad. Remember this design tested well in the past. We’ll be fine.”
2
What to do
Denial
Sit back and let your team experience this feeling1
Document usability problems but don’t feel compelled to share your thoughts/solutions just yet
2
#2Anger
"The moderator isn’t asking the right questions!”1
"Well, if only the development team built it how it looked in the mockups…”
2
"Your UX team is supposed to be experts, why didn’t you get this right the first time?”
3
"This problem can’t be solved with design; the content/business requirements are flawed!”
4
What to do
Anger
Don’t take comments personally and change this energy from negative to positive
1
Conduct a ‘Design Studio’ workshop2
Design studio
• Sketch (5 min)
• Share (10 min)
ROUND 1
• Sketch (10 min)
• Share (20 min)
ROUND 2
• Sketch (10 min)
• Share (20 min)
ROUND 3
#3Bargaining
"If only we had tested with a larger, more diverse group of participants the first time.”
1
"Oh, I know! Let’s solve all these problems with this one tiny design change here.”
2
What to do
Bargaining
Actively listen and support client design discussions but don’t offer false hope
1
Schedule another usability session2
#4Depression
"This is hopeless. We’re never going to solve this problem.”1
"What’s the point? There’s not enough time to make drastic changes before product launch anyway.”
2
What to do
Depression
Bring in fresh faces1
Organize a ceremony for demolishing the feature(s) that tested poorly during the usability session
2
#5Acceptance
"This is a very complex problem that needs time devoted to it but we have concrete ideas for moving forward.”
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