Download - Dear retailer, do you really care about me?
4
Context - Location, time & environment
Responsiveness - Voice, text
& haptic feedback
Connected devices - Laptop, tablet,
TV, music, environmental control etc.
I am always online.
Feedback - Instant lookup,
History, Voice, Haptic feedback
Familiarity - Personal,
intuitive, comfortable
Connectivity - WiFi & 4G,
Bluetooth, Mesh networks etc.
Source: eMarketer Retail Sales Forecasts, September 2015
15.7%UK eCommerce Sales Forecast 2016
So that’s ~85% transacted outside eCommerce
5
You know me, my activity (quant), but you don’t do anything with it.
Big Data
Smart TV
Wearables
Analytics
TabletsApps
9
You want me to spend my money,
but you won’t you spend yours.
!Legacy Technology
Big Data
Smart TV
Wearables
Analytics
TabletsApps
Real-time web technology
10
High Operational Costs - BAU + Transformation
Technical Debt & Monolithic Architecture
Absence of best practice
1
It’s never going to be cheaper
Divest & build micro-services now
Claim virgin territory
12
2 3
15
Use WiFi & Beacons. Let me shop how I want
where I want!
Give your staff mobile
‘smart’ devices so they can
do their job better.
Let me login, use my
phone to browse the shop
e.g. Product locations.
Use what I have on me as
normal, no extra apps.
CHECK-IN
1 2 3 4 5
PHYSICAL STORE
RAPID EXPERIMENTS
Upgrade WiFi
Empowered staff
Beacons (Eddystone)
DIGITAL TEAM
Mixed disciplines
Everyone onsite at
store
Agile delivery
Map in-store
journeys
Incentivise customers
Learn & launch fast