Download - David Pearl New Product Introduction
David PearlExecutive
Summary/Marking Plan
TEM:Iran
UBPS: High End Samsung phones with encryption
software
Discover the power of custom layouts
Course contents
• Overview: Choices that suit your content
• Lesson: The power of layoutsThe lesson includes a list of suggested tasks and a set of test questions.
Why Iran ?
• Growing Population• Growing upper and
middle classes• Telecom infrastructure
• Why Iran ? Part 2
• Peace accord with the West• Large population of youth dying for
next gen, secure web enabled devices
• Modernizing rapidly
Competitors:• High End: Apple• Middle/Android: Huawei, HTC, LG,
Alcatel, Google, and Motorola• Low end: Xiaomi, Chinese Knock
offs/cheap Iranian phones
PEST: Issues and how to overcome themCensorship blocked sites: Encryption softwareCensorship: Unsecure data transmissions:
Encryption softwareSanctions blocking infrastructure: Nuke deal with
USASanctions blocking investments in the country: Nuke
deal with USASanctions blocking non Iranian exports: Nuke deal
with USA
LS #1Rich Kids of Iran or Trust Fund Babies
•
LS #1Young rich, sheltered from the harsh realities of the conservative Islamic world.Want the latest, greatest and most aesthetically pleasing phone/gadgetsWant secure data and 24/7 access to all websitesCapitalistic, materialistic, spoiled, sons and daughters of wealthy parents. Looking to create a unique identity separate from their parents.
LS #2Wheeler Dealers
LS #2Male businessmen under 40Need access to the latest quotes for commodities, energy and gas stocksPrefer the flashiest, latest and greatest next gen phoneNeed easily to use phone with 24/7 access to each other and websites
1. USP:Double sided, double glass next gen Galaxy 7 and Note 6 phonesPhones with encryption softwareAccess to all websitesSecure data transmissionsHigh speed, 24/7 access
• Marketing Strategy:Samsung Iran dedicated sites: You Tube, Instagram, Twitter, FacebookIranian Social Media SitesPrint: Paper and magazineBillboardsRadioField MarketingTV/You Tube/Yahoo: Commercials
• 30 second television commercial with Amal Alamuddin— televised in Farsi when it broadcastsField marketing using Amal.
• 30 second television commercial with Amal Alamuddin— televised in Farsi when it broadcasts
a. “This is Amal Alamuddin-Clooney for Samsung!”b. “The Samsung Galaxy S6 and S6 Edge—the edgiest,
hottest, coolest phones in Iran!”c. “100% secure with special encryption software for
secure data transmissions and web access!”d. “24-7 secure high speed access to the internet day and
night!”e. “Sleek, sexy, styling, personalized to fit your busy
lifestyle! “f. “Samsung, when you want the best in life!”
Positioning and Distribution
1) Samsung Retail stores
2) Native retail stores
3) Samsung website/partner sites
4) Sales and distribution channels in Iran
5) Phone stores/telecom stores
6) Pricing just under costs of IPhone
7) Localization to fit Iranian tastes/consumers
Let’s do launch/lunch !!!!!!
Let’s do launch !
“SAMSUNG: The future is NOW!”