David PearlExecutive

Summary/Marking Plan

TEM:Iran

UBPS: High End Samsung phones with encryption

software

Discover the power of custom layouts

Course contents

• Overview: Choices that suit your content

• Lesson: The power of layoutsThe lesson includes a list of suggested tasks and a set of test questions.

Why Iran ?

• Growing Population• Growing upper and

middle classes• Telecom infrastructure

• Why Iran ? Part 2

• Peace accord with the West• Large population of youth dying for

next gen, secure web enabled devices

• Modernizing rapidly

Competitors:• High End: Apple• Middle/Android: Huawei, HTC, LG,

Alcatel, Google, and Motorola• Low end: Xiaomi, Chinese Knock

offs/cheap Iranian phones

PEST: Issues and how to overcome themCensorship blocked sites: Encryption softwareCensorship: Unsecure data transmissions:

Encryption softwareSanctions blocking infrastructure: Nuke deal with

USASanctions blocking investments in the country: Nuke

deal with USASanctions blocking non Iranian exports: Nuke deal

with USA

LS #1Rich Kids of Iran or Trust Fund Babies

•

LS #1Young rich, sheltered from the harsh realities of the conservative Islamic world.Want the latest, greatest and most aesthetically pleasing phone/gadgetsWant secure data and 24/7 access to all websitesCapitalistic, materialistic, spoiled, sons and daughters of wealthy parents. Looking to create a unique identity separate from their parents.

LS #2Wheeler Dealers

LS #2Male businessmen under 40Need access to the latest quotes for commodities, energy and gas stocksPrefer the flashiest, latest and greatest next gen phoneNeed easily to use phone with 24/7 access to each other and websites

1. USP:Double sided, double glass next gen Galaxy 7 and Note 6 phonesPhones with encryption softwareAccess to all websitesSecure data transmissionsHigh speed, 24/7 access

• Marketing Strategy:Samsung Iran dedicated sites: You Tube, Instagram, Twitter, FacebookIranian Social Media SitesPrint: Paper and magazineBillboardsRadioField MarketingTV/You Tube/Yahoo: Commercials

• 30 second television commercial with Amal Alamuddin— televised in Farsi when it broadcastsField marketing using Amal.

• 30 second television commercial with Amal Alamuddin— televised in Farsi when it broadcasts

a. “This is Amal Alamuddin-Clooney for Samsung!”b. “The Samsung Galaxy S6 and S6 Edge—the edgiest,

hottest, coolest phones in Iran!”c. “100% secure with special encryption software for

secure data transmissions and web access!”d. “24-7 secure high speed access to the internet day and

night!”e. “Sleek, sexy, styling, personalized to fit your busy

lifestyle! “f. “Samsung, when you want the best in life!”

Positioning and Distribution

1) Samsung Retail stores

2) Native retail stores

3) Samsung website/partner sites

4) Sales and distribution channels in Iran

5) Phone stores/telecom stores

6) Pricing just under costs of IPhone

7) Localization to fit Iranian tastes/consumers

Let’s do launch/lunch !!!!!!

Let’s do launch !

“SAMSUNG: The future is NOW!”