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Harnessing the Crowd
Danae RingelmannCo-founder, Indiegogo@gogodanaeCrowdfunding
What?
Who?
Where?
Why?
How?Crowdfunding is not new
Crowdfunding is not new
Over $100,000 raisedAverage contribution: $0.89Pooling of funds from the peoplewho are passionateabout an ideaOne dollar at a time
Often in return for a Perk or Token of thanksCrowdfunding isWhat is newRise of social networking
Adoption of online payments
24/7/365Crowdfunding =
efficient +accessible+fun
Never been so easy to reach into your community and communitys communityenable them to give together/spread the wordNever been so easy to engage your current supporters AND leverage data to develop long term relationships with new supportersNever been so efficient w/paypal and credit card from all over worldNever been so funparticipate in a time bound goal, engage as stakeholders, have fun perks/prizes
Worth noting that CF has proven itself as platform that worksKaren Klein. Over 700k from 80 countriesWhether you understand human nature or notone thing is for surepeople are giving and this concept is working..6
MusicianWriterEntrepreneurInventorSmall BusinessMakerReligious orgArtistCommunity ActivistPhotographerFood loverGame DeveloperNon-profitDesignerDancerWhoBabiesNikla Tesla7Who is raising?
CausesActivist: Pastor Marion$48,806raised509fundersWho is raising?Causes$18,670raised141funders
ArtistsFilm: Salam Dunk
CausesActivist: Pastor Marion$48,806raised509fundersWho is raising?Causes$48,806raised509fundersEntrepreneursInventor: Jean-Marque$158,685raised302funders$18,670raised141funders
ArtistsFilm: Salam Dunk
CausesActivist: Pastor Marion$48,806raised509fundersWho is funding?Causes$48,806raised509fundersEntrepreneursInventor: Jean-Marque
ArtistsFilm: Salam Dunk
CausesActivist: Pastor MarionCustomersFansSupportersCauses$48,806raised509fundersEntrepreneursInventor: Jean-Marque
ArtistsFilm: Salam Dunk
CausesActivist: Pastor MarionPassion
Pride
Participation
Perks
Why Funders Fund? - The 4 Ps How It Works
Create a campaign
GoalPerksPitchBy selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product.
Serendipityboard members, partners, investors, one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to himlots of things can happen if get out there13 How It Works
Create a campaign
Engage community
ShareUpdateBy selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product.
Serendipityboard members, partners, investors, one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to himlots of things can happen if get out there14 How It Works
Create a campaign
Engage community
Raise money
Raise $By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product.
Serendipityboard members, partners, investors, one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to himlots of things can happen if get out there15 How It Works
Create a campaign
Engage community
Raise money
Fulfill perksPerksBy selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product.
Serendipityboard members, partners, investors, one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to himlots of things can happen if get out there16 Benefits of crowdfunding$$$By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product.
Serendipityboard members, partners, investors, one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to himlots of things can happen if get out there17 Benefits of crowdfunding$$$Just oneMarketingMarket validationSpark social conversationsMarket research/feedbackTest PricingMulti-level engagementIdentify $ocial influencersRe-market By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product.
Serendipityboard members, partners, investors, one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to himlots of things can happen if get out there18 Benefits of crowdfundingMarketingMarket validation
By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product.
Serendipityboard members, partners, investors, one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to himlots of things can happen if get out there19 Benefits of crowdfundingMarketingMarket validationSpark social conversations
By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product.
Serendipityboard members, partners, investors, one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to himlots of things can happen if get out there20 Benefits of crowdfundingMarketingMarket validationSpark social conversationsMarket research/feedback
By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product.
Serendipityboard members, partners, investors, one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to himlots of things can happen if get out there21 Benefits of crowdfundingMarketingMarket validationSpark social conversationsMarket research/feedbackTest Pricing
By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product.
Serendipityboard members, partners, investors, one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to himlots of things can happen if get out there22 Benefits of crowdfundingMarketingMarket validationSpark social conversationsMarket research/feedbackTest PricingMulti-level engagement
Vs. binaryBy selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product.
Serendipityboard members, partners, investors, one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to himlots of things can happen if get out there23 Benefits of crowdfundingMarketingMarket validationSpark social conversationsMarket research/feedbackTest PricingMulti-level engagementIdentify $ocial influencers
Indiegogo DashboardJan drove 1300 views which resulted in $3,300By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product.
Serendipityboard members, partners, investors, one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to himlots of things can happen if get out there24 Benefits of crowdfundingMarketingMarket validationSpark social conversationsMarket research/feedbackTest PricingMulti-level engagementIdentify $ocial influencersRe-market
By selling 1500 luminaid lights in 25 countries in just a few short weeks, Luminaid validated that there was market demand for this product.
Serendipityboard members, partners, investors, one time film-maker was doing documentary and the great grandchildren of his subject found out about it and actually reached out to himlots of things can happen if get out there25Not just for the One-Man or Woman projects!Banks, VCs BrandsNGOs, Foundations, GovernmentsMatching
CauseMarketing
Incubation
Tesla goal 850k 1.3 million
Who gives a crap goal 50k raised $66k Raised most in first 24 hrs. Simon Griffiths ceo really clever video in which he pledged to say on the toilet until the 50k raised. Point here is that Crap was a social enterprise planned to give 50% of its profits to building toilets/water sanitation in developing countries. They had won biz plan competitions and spent 2 years perfecting product/logistics, etc. Now they wanted $50k to do their first production run
George Takai- Startrek- Sulu- He actually spent years as a child at two Japanese intern camps in the US. On 1942, President Roosevelt authorized the removal and relocation of all Japanese Americans from the West Coast. Thousands of families, like George Takei's, were forced from their homes and sent, sometimes hundreds of miles away, to live in barricaded camps behind walls of barbed wire. This often "overlooked" injustice forever changed the lives of over 120,000 people.
George wanted to raise awareness for this chapter in our history. The campaign itself helped shine a light on this. Goal of his campaign to fund a musical called Allegiance is an epic story of love, war and heroism set during the Japanese American internment. Set out to raise 50k and raised 158k
26 Anyone, Anything, Anywhere
$13,412RAISEDEmmys OrganicsFOOD63FUNDERS$5,810RAISEDMakepeace BrothersMUSIC114FUNDERS
$7,281RAISEDWalking Audio TourCOMMUNITY69FUNDERS
$2,976RAISEDDesign JunctionSMALL BUSINESS26FUNDERS
$4,062RAISEDImpossibly FunkyMAGAZINE80FUNDERS
$21,837RAISEDNew Left MediaWEB SERIES363FUNDERS
A little inspiration
$21,837RAISEDNew Left MediaWEB SERIES363FUNDERSIf a Toilet Paper company
$21,837RAISEDNew Left MediaWEB SERIES363FUNDERSIf a Toilet Paper company
can utilize crowdfunding to build awareness, conversation & funds.
$21,837RAISEDNew Left MediaWEB SERIES363FUNDERSIf a Toilet Paper company
can utilize crowdfunding to build awareness, conversation & funds,
anyone can. $21,837RAISEDNew Left MediaWEB SERIES363FUNDERSAREYOUNEXT?If a Toilet Paper company
can utilize crowdfunding to build awareness, conversation & funds,
anyone can. www.indiegogo.com
Danae RingelmannCo-founder, Indiegogo@gogodanae