Customizing Social Media To Fit Your Business Model: B-to-B or B-to-C
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What is Social Media? 3 Keys to Social Media The Big 6: LI, FB, T, B, V & G+ The Ones to Watch Online Marketing Model How to Keep Up Getting Results Resources
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks
Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy, and permanence.
Social media has positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships.
1. Be Interesting2. Content is King3. Give to Get
How to do you get recognized and acted upon in all of the noise?
LinkedIn Facebook Twitter Blogging Video Google+
Instagram Pinterest Yelp MeetUp Social Cam Drop Box
Web Site
Blog
LinkedIn Facebook
You Tube
It’s still about building a community & communication
The approach could be similar A conversion is different Could be a small set of prospects CRM connection Closer work between Sales & Marketing
It’s still about building a community & communication
The approach could be similar A conversion = ecommerce or retail Likely a very large set of prospects It’s all about Marketing
www.HootSuite.com Set up your Social Command Center Use The Share button Link Social Media Sites, But… Editorial Calendar Voice Mail to Email to Post Who answers the phone?
1. Decide on Your Goals and Intent. 2. Determine the Right Tools for You.3. Build Your Brand’s Personality.4. Content is King!5. Use Key Words.6. Link Resources.7. Build Your Community.
It’s all about relationships !
Socialnomics by Erik Qualman Inbound Marketing Brain Halligan & Dharmesh Shah Social Media 2.0 by J.R. Atkins Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)
Thank you for attending: Customizing Social Media To Fit
Your Business Model: B-to-B or B-to-C
What do I do?1. Conference Presentation2. Executive Briefings & Workshops3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
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