customizing social media to fit your business model: b2b or b2c
DESCRIPTION
Customizing social media to fit your business model: B to B or B to C Social Media usage is a common practice in business today. Yet, we are still working to learn how to use it to generate the best results for our business. Does it make a difference if your business is B to B vs. B to C? How does the use of social media vary in these two business models? This workshop will explore the big 6 of social media: Linked, Facebook, Twitter, Blogging, Video and Google+. Then we will look at what is new in social media and how some are using these platforms to generate business. By the end, you will have 3 to 5 new ideas you can apply in your business to help it grow. Your Presenter, J.R. Atkins, has been teaching and speaking on social Media, Mobile Apps and Marketing for over 5 years. He is an adjunct professor at Richland College, has authored two books and holds an MBA from the University of Phoenix and a BBA in Marketing from Texas A&M University. J.R. is married with a son in college and lives in the Dallas area.TRANSCRIPT
Customizing Social Media To Fit Your Business Model: B-to-B or B-to-C
Download this presentation at:
www.SlideShare.net/JRatkins
What is Social Media? 3 Keys to Social Media The Big 6: LI, FB, T, B, V & G+ The Ones to Watch Online Marketing Model How to Keep Up Getting Results Resources
Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks
Social media differentiates from traditional/industrial media in many aspects such as quality, reach, frequency, usability, immediacy, and permanence.
Social media has positive effects such as allowing the democratization of the internet while also allowing individuals to advertise themselves and form friendships.
1. Be Interesting2. Content is King3. Give to Get
How to do you get recognized and acted upon in all of the noise?
LinkedIn Facebook Twitter Blogging Video Google+
Instagram Pinterest Yelp MeetUp Social Cam Drop Box
Web Site
Blog
LinkedIn Facebook
You Tube
It’s still about building a community & communication
The approach could be similar A conversion is different Could be a small set of prospects CRM connection Closer work between Sales & Marketing
It’s still about building a community & communication
The approach could be similar A conversion = ecommerce or retail Likely a very large set of prospects It’s all about Marketing
www.HootSuite.com Set up your Social Command Center Use The Share button Link Social Media Sites, But… Editorial Calendar Voice Mail to Email to Post Who answers the phone?
1. Decide on Your Goals and Intent. 2. Determine the Right Tools for You.3. Build Your Brand’s Personality.4. Content is King!5. Use Key Words.6. Link Resources.7. Build Your Community.
It’s all about relationships !
Socialnomics by Erik Qualman Inbound Marketing Brain Halligan & Dharmesh Shah Social Media 2.0 by J.R. Atkins Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)
Thank you for attending: Customizing Social Media To Fit
Your Business Model: B-to-B or B-to-C
What do I do?1. Conference Presentation2. Executive Briefings & Workshops3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
Download this presentation at:
www.SlideShare.net/JRatkins