Download - Croth cyw mcgcsr.pptx
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SOCIAL ENTREPRENEURSHIP Beyond CSR 2010 McGill-HEC Montréal Chris Roth
March 12, 2010
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Once upon a time
ECONOMIC PROFIT was all that counted in business
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Then reality struck …
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And the problems which inflicted the world’s most vulnerable …
grew unabated.
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NO MORE BUSINESS AS USUAL no more
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“What gets us into trouble is not what we don’t know, it’s what we know for sure, that just ain’t so.” MARK TWAIN
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Businesses exist to make a profit.
Businesses make a profit to exist. (existing for purposes beyond that of just making money!)
PROFIT
or …
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GROWTH Is not the end objective.
It’s the means … (to a higher level of well-being.)
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CLIENTS EMPLOYEES SHAREHOLDERS are now demanding more than just financial gains
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Companies will realize value in
SOCIAL INVESTMENT
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And they will be rewarded for their
INVESTMENT IN THE ENVIRONMENT
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By helping entrepreneurs start their sustainable business
CHALLENGE YOUR WORLD is turning bright ideas into a brighter future
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Dream
Share
Define
Build
Sell
Launch
CHALLENGE YOUR WORLD
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SOCIAL ENTREPRENEURSHIP is the convergence of non-‐profits that use business models to pursue their mission and for-‐profits whose primary purposes are social and environmental
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