Designers get their inspiration from
life in the city, the club scene,
each other, their expert coaches,
the Heineken brand and of course…
clubbers!
How to create the club of tomorrow?
Join forces with a multidisciplinary
Connect with clubbers and understand
group of designers
their journey
The Heineken concept club community
Clubbing experience
Role of clubbing Review of the
Ideal experience
nightlife experience
How to create the club of tomorrow?
Join forces with a multidisciplinary
Connect with clubbers and understand
group of designers
their journey
Approach the nightlife experience as
service design
The origami element at the entrance links the outside to
the inside of the club and hints at the interior design.
The staff is dressed in vibrant futuristic
outfits,
in line with the ‘Changing perspectives’ theme of the club.
The biggest video bottle wall in the world reacts on sound
and features live images of the clubbers.
The limited edition bottle alters it’s appearance
under different types of light and is accompanied
by origami serving trays and openers.
co-founder & gen Y expert marketing author
Joeri Van den Bergh
http://www.slideshare.net/joerivandenbergh/ www.howcoolbrandsstayhot.com
co-founder & gen Y expert marketing author
Joeri Van den Bergh
http://www.slideshare.net/joerivandenbergh/ www.howcoolbrandsstayhot.com