PowerPoint Presentation

How Brands are Engaging the Crowd to Supercharge Community GivingJeff Macdonald, Innate MotionNick Davies, neighbourly

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TOO MUCHBUSINESS LOGIC TO HUMANS

NOT ENOUGHHUMAN LOGICTO BUSINESS

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HUMANMEANINGFROMCROWDSBELONGINGEXPLORINGPARTICIPATINGCARING

BEHAVIOURDRIVESIMPACT

UNLOCK THE POWER OF BUSINESS TO DO GOOD

PARTICIPATINGCARING

COMMUNITYEXPLORINGBELONGING

BRANDS

UNLOCK THE POWER OFHUMAN MOTIVATION AT SCALE

Meaning is the most powerful motivator of people

To drive impact we need to influence behaviour

Accessing existing behaviour and network patterns offers us greatest potential for impact

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THANK YOUJeff Macdonald, Innate MotionNick Davies, neighbourly