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Page 1: Creating a Positive Experience through Design - Sudhindra. V

creating positive experiences

27 Aug 2011 STC India UX Conference Bangalore

sudhindra v. | associate creative director | sapient

Creating Positive Experiences through Design

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creating positive experiences

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creating positive experiences

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creating positive experiences

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creating positive experiences

the top 4

flipkart.com

myntra.com

timtara.com

caratlane.com

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creating positive experiences

experience is important but how much?

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creating positive experiences

numbers tell a story - india

Rs. 55,000/- crore e-com revenue expected by 2011

70 mn Internet users in India

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numbers tell a story - global

51% of retailers are adopting location based

services by 2013

6.7 billion devices on the internet by 2014

119 billion dollars mobile commerce by 2015

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positive experience is the differentiator

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is positive experience, a “wow” experience?

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the word “wow”

•  exists since 1513 in the English language •  an extraordinary success, excitement, interest, great pleasure,

or the like •  Scot. and North England Dialect . a howl, wail, bark, whine, or

mew. •  a slow wavering of pitch in sound recording or reproducing

equipment caused by uneven speed of the turntable or the tape.

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really means nothing

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creating positive experiences

“positive” experience

•  explicitly stated, stipulated, or expressed

•  confident in opinion or assertion; fully assured

•  Originated in about 1250

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positive experience aims to bring the 3 together

Visceral   Behavioral   Reflec0ve  

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creating positive experiences

…mathieu lehanneur’s ‘third lung’

the object needs the human

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creating positive experiences

to create a positive experience, you have to create a positive “design” environment

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∫ …establish soft standards

∫ …establish hard parameters

∫ …design

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creating positive experiences

∫ …educate stakeholders – internal & external

∫ …establish soft standards

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creating positive experiences

∫ …inspire them with stories on how design can make or break things

∫ …educate stakeholders

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creating positive experiences

Florida Ballot

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creating positive experiences

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* Redesigned for Illustration

the $300 m button

source: uie.com

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user and technologies

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creating positive experiences

•  increase in the no. of satisfied users

•  increase in the average time spent on site/app

•  dollar increase

•  increase in positive reviews

∫ …establish hard parameters

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creating positive experiences

∫ …and design

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creating positive experiences

∫ …design elements that aid in creating positive experience

∫ …set about designing

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∫ …use transitions

∫ …set about designing

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creating positive experiences

∫ …use informed transitions

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∫ …info graphics

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…where there is heavy data

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…convert to

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…and make it interactive

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∫ …use micro content generously

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∫ …deliver immediate results

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…with flip you can instantly upload videos

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…in 1 click you have the app up & running through app store

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∫ …provide a feeling of exclusivity

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…20North promises goods from US within India

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…association with youth, exclusively

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∫ …maximum convenience

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…flipkart assures maximum convenience – easy to buy, cash-on-delivery

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∫ …keep simple things, simple

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…timtara lets you do simple things, simply

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…cleartrip keeps booking simple

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∫ …when they all come together

a “positive” experience takes shape like no other

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